How do I get people to want life insurance?

Asked by: Cassandra Kozey  |  Last update: August 30, 2025
Score: 4.5/5 (28 votes)

Tips for cross-selling life insurance to clients
  1. Engage your non-life licensed Customer Service Representatives. ...
  2. Bring up life insurance in every conversation. ...
  3. Discuss life insurance during a P&C (property & casualty insurance) sale. ...
  4. Follow up with new customers. ...
  5. Give customers a quick life insurance quote.

How to encourage people to buy life insurance?

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

How to find people that want life insurance?

How to Get Leads for Life Insurance
  1. Target a Buyer Persona. ...
  2. Find Prospects On LinkedIn. ...
  3. Offer a Free Life Insurance Consultation. ...
  4. Run Facebook Lead Ads. ...
  5. Build a Content Marketing Campaign. ...
  6. Collect Leads From Listing Sites & Directories. ...
  7. Use Social Media. ...
  8. Optimize Landing Pages for Lead Conversion.

How to convince someone for life insurance?

Always address the core issue with the individual and his concerns. You are literally a psycologist, not a sales man. If you try acting smart, you may win the policy but certainly not his trust. Always look at his long term concerns. Always tell him about his family and the need to protect it. Show genuine concern.

How to get clients to sell life insurance?

Here are some of the top traditional and digital marketing techniques for finding leads for life insurance:
  1. Finding Prospects On LinkedIn. ...
  2. Networking With Other Professionals. ...
  3. Start A Blog. ...
  4. Create A Content Marketing Campaign. ...
  5. Listing Sites And Directories. ...
  6. Maintain A Social Media Presence. ...
  7. Run A Referral Program.

TOP 4 WAYS - Make Clients Want Life Insurance

36 related questions found

How do I approach strangers to sell insurance?

Building trust with strangers isn't easy, but there are a few things you can do that will help.
  1. Position yourself as someone who knows the local area.
  2. Try to break the ice and don't go straight into a pitch.
  3. Use yours and their first name.
  4. Always be honest.

Why is it hard to sell life insurance?

Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.

How to get people to want life insurance?

Tips for cross-selling life insurance to clients
  1. Engage your non-life licensed Customer Service Representatives. ...
  2. Bring up life insurance in every conversation. ...
  3. Discuss life insurance during a P&C (property & casualty insurance) sale. ...
  4. Follow up with new customers. ...
  5. Give customers a quick life insurance quote.

How do I approach a life insurance prospect?

4 Life Insurance Prospecting Tips to Turn Prospects into Clients
  1. Gauge how much life insurance your potential client needs.
  2. Take an objective approach.
  3. Do a needs analysis.
  4. Be real with your prospects.

What to say to sell life insurance?

Let them know how a life insurance policy will help them out in specific scenarios. It's okay to ask someone what she would do if her husband died and how she would support her family. Make your prospects really think about how his family would keep up their standard of living if he were to suffer a catastrophic event.

How can I attract people to my insurance?

How to promote your Insurance Company and Attract New Customers
  1. Understanding Your Target Audience.
  2. Demographics and Preferences.
  3. Customer Pain Points.
  4. Engagement Strategies.
  5. Creating a Strong Brand Image.
  6. Optimizing Your Website.
  7. Local Events and Sponsorships.
  8. Building Business Partnerships.

How do I sell my life insurance to someone?

Selling life insurance to your leads is all about the pitch. You need to present yourself well, speak in the language your prospects understand (no slang or jargon), and demonstrate empathy with their situations. When you put yourself in their shoes, you can better explain how your insurance products will benefit them.

Who is most likely to need life insurance?

Parents, small business owners, retirees and those with dependents could benefit significantly from life insurance policies. Term life insurance is typically more affordable and suitable for young adults, while permanent policies offer lifelong coverage with a cash value component.

What triggers people to buy insurance?

To help you out, here are the most common events that trigger people to purchase Life Insurance—or to review their existing policy.
  • Getting Married and/or Moving in with your Partner. ...
  • Buying a Home. ...
  • Having Children. ...
  • Changing Employment. ...
  • Starting a Business.

How to sell life insurance like a pro?

Follow These Tips and Find Out How to Sell Life Insurance Successfully
  1. Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
  2. Personalize Your Pitch. ...
  3. Leverage Verified Leads. ...
  4. Build Trust with Prospects. ...
  5. Use Digital Marketing Strategies. ...
  6. Overcoming Objections. ...
  7. The Art of Closing.

How do I find someone who wants to buy life insurance?

Connect with real estate agents, mortgage brokers, financial advisors, and others who deal with people in need of life insurance. By offering mutual referral arrangements and collaborating on joint marketing efforts, you can expand your reach and generate quality leads from trusted sources.

Why millionaires are buying life insurance?

Life insurance purchased by wealthy people and businesses is often used as a vehicle for providing liquidity, reducing financial liabilities, and reducing their tax profile.

Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

How do I market myself as a life insurance agent?

11 Powerful Life Insurance Marketing Strategies
  1. Awareness Stage. Drive Customer Engagement Through Social Media. ...
  2. Consideration Stage. Create a User-Friendly Website. ...
  3. Decision Stage. Leverage Online Reviews and Testimonials. ...
  4. Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.

How to get prospects for life insurance?

9 Life Insurance Prospecting Tips to Get Tons of Leads
  1. Generate a plan.
  2. Be the big fish.
  3. Create a bio.
  4. Use your network.
  5. Ask for help.
  6. Segment your audience.
  7. Establish your market.
  8. Become known.

How to get life insurance without a job?

If you've been unemployed for six months or less, and are actively searching for a job, many insurance companies may move forward with your application and consider your previous income level as a guide. If you've been unemployed for longer than that, the insurer will often want to know why.

How to convince a customer for life insurance?

The Art of Persuasion: Strategies for Insurance Agents to...
  1. Understanding Client Needs.
  2. Educate, Don't Just Sell.
  3. Highlighting the Value.
  4. Leveraging Social Proof.
  5. Creating a Sense of Urgency.
  6. Personalization.
  7. Building Trust.
  8. Conclusion.

Why do most life insurance agents fail?

The most commonly cited reason insurance agents fail is that they fail to listen to their customers and take the time to find the best product to suit their needs. Agents who bring the right solutions to customers build trust, and that helps them build a book of loyal customers.

How much does a life insurance agent make per policy?

Typically, a life insurance agent receives anywhere from 30% to 90% of the amount paid for a policy (also known as the premium) by the client in the first year. In later years, the agent may receive anywhere from 3% to 10% of each year's premium, also known as "renewals" or "trailing commissions."

Can you become rich selling life insurance?

If you have a great work ethic and are willing to place yourself out there to establish relationships with clients, you will get more opportunities to earn a higher income. Selling insurance may even make you a millionaire.