How do I reactivate a lapsed customer?

Asked by: Rodger Hermiston  |  Last update: December 17, 2025
Score: 5/5 (6 votes)

Offer an incentive Adding a discount or another special offer can also be used in general emails to lapsed customers. Give them the offer using a special discount code so you can track purchases. Incentives don't have to be discounts either. You could offer a special gift, free delivery or a free expert consultation.

How do I reactivate an inactive customer?

9 Strategies to Re-Engage Dormant Customers
  1. Capture Customer Contact Information. ...
  2. Survey Customers. ...
  3. Send Direct Mail. ...
  4. Segment Emails. ...
  5. Offer an Incentive. ...
  6. Give Customers More Options. ...
  7. Host an Event. ...
  8. Share Educational Content.

How do you engage lapsed customers?

Lapsed buyers can be engaged on digital channels like email, social and mobile marketing. Email: Email offers the best way to reengage lapsed buyers. Through a third-party segmentation system like GovDelivery, you can create unique segments and communicate with them, tailored in a way that resonates with them.

How do I reactivate a client?

You could consider using a content-based reactivation strategy by communicating new things about the brand, encouraging customer loyalty and loyalty points, asking for the update of personal details, or by only relaunching people who don't open e-mails, etc.

What does "lapsed customer" mean?

Lapsed customers meaning those who were once active and engaged with your business but have since disengaged or stopped making purchases. These are customers who, at some point in the past, found value in your products or services.

Reactivate Lost Customers to Dramatically Increase Sales

21 related questions found

How to reactivate lapsed customers?

Adding a discount or another special offer can also be used in general emails to lapsed customers. Give them the offer using a special discount code so you can track purchases. Incentives don't have to be discounts either. You could offer a special gift, free delivery or a free expert consultation.

What is a lapsed process?

: the termination of a right or privilege through neglect to exercise it within some limit of time. (2) : termination of coverage for nonpayment of premiums. the lapse of an insurance policy.

What is customer reactivation?

Customer reactivation means “winning back” customers who have become disengaged with highly relevant, targeted outreach.

How do I request a reactivation of my account?

Sir, I have a Savings/Current Account in your Branch. My Account Number: ____________________ is dormant/inoperative as I have not performed any transaction through this account since long time. Please reactivate my Account to enable me to perform day to day transactions in the above said account.

How do I get my clients back?

7 ways to win back customers
  1. Publicly claim responsibility for mistakes. ...
  2. Offer discounts, promotions and other savings deals. ...
  3. Contact them personally. ...
  4. Reduce costs. ...
  5. Ask for feedback. ...
  6. Provide new products or upgrades. ...
  7. Start a marketing campaign.

What are lapsed customers also known as?

Many customers you acquire will go on to buy regularly, engage with your brand and grow in Lifetime Value (LTV) just the way you'd hope. Others however do not follow this path and over time stop responding to your activities. These are your lapsed customers, also known as your inactive customers.

How do you revive lapse policy?

To revive a lapsed policy, policyholders must settle any overdue premiums along with any applicable fees or interest. Work with your insurer to determine the amount owed and make arrangements to pay it promptly. Keep records of payment transactions for your records and verification purposes.

What do you say to an inactive customer?

Reconnecting with Inactive Customers
  1. Remind your customers they've used your products or services before.
  2. Let them know you care about them.
  3. Lure them back with a discount or special promotion.
  4. Showcase your brand personality and remind customers why your business is special.

How do I reactivate an inactive account?

Provide the necessary identification documents and complete any required forms. Typically, you'll need to make a transaction such as a deposit or withdrawal to reactivate the account. Ensure that you meet any minimum deposit requirements. Once completed, confirm with the bank that your account is reactivated.

How to write a reactivation email?

How to Write a Reactivation Email
  1. Use a great subject line. When trying to re-engage subscribers, the first step is to make sure they open your email! ...
  2. Get personal. Personalizing your email will show the subscriber you know them and understand their needs and interests.
  3. Time it right. ...
  4. Remember to test.

What is lapsed vs inactive customer?

A lapsed or inactive customer is someone who hasn't made a purchase or interacted with your brand within a set timeframe. Depending on your brand, business, or customer lifecycle the timeframe can vary significantly.

Is it possible to reactivate a closed account?

Closed accounts might be reopened depending on the bank's policies and the reasons for closure. Dormant accounts require reactivation, which can often be resolved by making a transaction. Accounts closed due to excessive overdrafts may be reopened after settling outstanding balances.

What is account reactivation?

A dormant bank account is one that has no activity for over 2 years. Banks do this to mitigate fraud, comply with regulations, and reduce costs. You can reactivate your account by making a transaction or contacting your bank.

How do I activate my current account?

Submitting a written application to the bank:

An account holder must submit a written application to the bank to reactivate a dormant account. They can check whether their bank's mobile banking application offers the option of re-activating a dormant or inactive bank account.

How do you write an email to an inactive customer?

Tips for Writing Re-engagement Emails
  1. Personalize the Message: Use your subscriber's name and mention their past interactions. ...
  2. Make It Clear Why You're Reaching Out: Be upfront and let them know why you're emailing. ...
  3. Highlight New Features or Offers: If you've added anything new, like products or features, share them.

What is the customer reactivation rate?

Customer reactivation rate is a metric that measures how many previously inactive customers have started using a product again. In other words, it's the percentage of customers who had stopped using a product for a period of time but have returned to using it within a specific time frame.

What does it mean if a customer has become inactive?

Dormant customers or inactive customers are former customers who no longer react to your sales and marketing requests and as a result no longer buy anything from you. Customers become dormant for a myriad of reasons, such as: Bad customer service.

How do I reinstate a lapsed policy?

Here's what you need to do:
  1. Contact your insurer: Most insurers allow a grace period (usually 30 days) after the lapse during which you can reinstate the policy without additional formalities. ...
  2. Submit a reinstatement application: After the grace period, insurers typically require a formal request for reinstatement.

Does lapsed mean expired?

This adjective can also mean "expired," like your dog's lapsed license, which ran out months ago and you keep forgetting to renew.

How to revive lapsed policy?

Ans: You can contact your insurer and apply for revival of life insurance policy and submit the outstanding premiums, applicable interest, penalty fees, health certificates, and other such documents.