How do you pitch a life insurance to a customer?
Asked by: Mckayla Quitzon | Last update: November 5, 2025Score: 4.6/5 (10 votes)
- GET TO KNOW YOUR CLIENT. ...
- PERSONALIZE YOUR PRESENTATION. ...
- TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
- USE VISUALS. ...
- ASK YOUR CLIENT QUESTIONS. ...
- HELP THEM SOLVE A PROBLEM. ...
- INCLUDE COMPETITORS. ...
- CREATE A REPORT YOUR CLIENT CAN KEEP.
How to pitch selling life insurance?
A good sales pitch should educate the client, simplifying complex concepts and explaining the benefits in a way that is easy to understand. Presenting the Solution: After understanding the client's needs and educating them on their options, the next step is to present a tailored solution.
How to approach a customer for life insurance?
- Tip 1: Understanding Customer Needs.
- Tip 2: Building Trust.
- Tip 3: Effective Communication.
- Tip 4: Addressing Concerns.
- Tip 5: Personalized Approach.
- Tip 6: Demonstrate Value.
- Tip 7: Offering Incentives.
- Tip 8: Follow-up and Support.
How to encourage someone to buy life insurance?
- Make it Personal. Using someone's first name is a simple but effective way to make a connection. ...
- Use Specific Examples. ...
- Put the Numbers in the Best Light. ...
- Use Layman's Terms. ...
- Highlight the Discounts. ...
- Keep the Clients You Have.
How do I convince my clients for life insurance?
- Understanding Client Needs.
- Educate, Don't Just Sell.
- Highlighting the Value.
- Leveraging Social Proof.
- Creating a Sense of Urgency.
- Personalization.
- Building Trust.
- Conclusion.
How To Overcome EVERY Objection! [Insurance Agent Training]
What to say to sell life insurance?
Focus on the Client's Needs: Every client has unique needs and priorities. Tailor your pitch to address their needs and how your life insurance policy can meet them. This will make your pitch feel personal and relevant. Speak with Confidence: Confidence is contagious.
How do you start a life insurance conversation?
Center the discussion on goals
Some people could shut down when their loved ones begin to talk about death. So, focus on current and future financial goals rather than mortality. Talk about saving for your daughter's college education. Discuss spending for your next family vacation or building a bucket list.
How to sell life insurance like a pro?
- Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
- Personalize Your Pitch. ...
- Leverage Verified Leads. ...
- Build Trust with Prospects. ...
- Use Digital Marketing Strategies. ...
- Overcoming Objections. ...
- The Art of Closing.
What motivates people to buy insurance?
- To protect something they've purchased that has high value (this may be a house, a car, jewelry, etc. ...
- To protect their property and possessions against disasters, such as a fire or flood.
How to convince a customer to buy?
- Help your customer like you.
- Make your customers feel comfortable during your pitch.
- Understand that logic alone will not persuade customers.
- Convince by giving your customer a simple story.
- Speak to your customer using their language.
- Be a teacher, not a sales person.
How do I sell my life insurance to someone?
Selling life insurance to your leads is all about the pitch. You need to present yourself well, speak in the language your prospects understand (no slang or jargon), and demonstrate empathy with their situations. When you put yourself in their shoes, you can better explain how your insurance products will benefit them.
How do you start a conversation with insurance customers?
Briefly introduce yourself, your company, and the reason for your call. Tell the benefits of your insurance policy to the customer and their peers who have bought your insurance policy. Know when to call. Usually, the best times for insurance calls are during lunch hours.
How do I approach a life insurance prospect?
- Gauge how much life insurance your potential client needs.
- Take an objective approach.
- Do a needs analysis.
- Be real with your prospects.
How to introduce life insurance?
Life Insurance is a contract whereby the insurer, in consideration of a certain premium undertakes to pay a stipulated sum to the life assured or to the beneficiary upon the expiry of a fixed period or death of the person, whose life is insured. Insurance is one of the most important institutions of modern society.
Is selling life insurance a good hustle?
In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.
How do you introduce yourself when selling insurance?
Quick Introduction with a Value Proposition
Agent: “Hi [Prospect's Name], this is [Agent's Name] from [Insurance Company]. We help people find affordable coverage tailored to their needs. Are you currently reviewing your insurance to ensure you're fully protected?”
How do I convince my client to buy insurance?
To convince customers, it is essential to educate and simplify the information. Break down complex insurance concepts into easy-to-understand language and provide real-life examples to illustrate the importance of insurance. Use visual aids, infographics, or presentations to simplify complex topics further.
How to motivate someone to buy life insurance?
What is the main reason to buy life insurance?
Buying life insurance protects your spouse and children from the potentially devastating financial losses that could result if something happened to you. It provides financial security, helps to pay off debts, helps to pay living expenses, and helps to pay any medical or final expenses.
How to find people to sell life insurance to?
- Target a Buyer Persona. ...
- Find Prospects On LinkedIn. ...
- Offer a Free Life Insurance Consultation. ...
- Run Facebook Lead Ads. ...
- Build a Content Marketing Campaign. ...
- Collect Leads From Listing Sites & Directories. ...
- Use Social Media. ...
- Optimize Landing Pages for Lead Conversion.
What is the best time of day to sell insurance?
According to a study by CallHippo, the best time to cold call is between 4:00-5:00 pm, followed by the second best time to cold call between 11:00 am – 12:00 pm. Wednesday tends to be the best day to cold call your prospects.
Why is it hard to sell life insurance?
Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.
How to create urgency in life insurance?
Another way to persuade prospects to buy life insurance is to create a sense of urgency and scarcity. You can do this by emphasizing the risks and consequences of not having life insurance, such as leaving their family in financial trouble or losing their chance to get a good deal.
How do I market myself as a life insurance agent?
- Awareness Stage. Drive Customer Engagement Through Social Media. ...
- Consideration Stage. Create a User-Friendly Website. ...
- Decision Stage. Leverage Online Reviews and Testimonials. ...
- Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.
What is the best way to explain life insurance?
Life insurance is a contract between an insurance company and a policy owner in which the insurer guarantees to pay a sum of money to one or more named beneficiaries when the insured person dies. In exchange, the policyholder pays premiums to the insurer during their lifetime.