How do you sell value on insurance?

Asked by: Elise Gerlach DDS  |  Last update: October 15, 2023
Score: 4.3/5 (62 votes)

Focus on the Value Proposition
“Switch to us to save money today.” It's all about price. To get prospective insurance buyers to focus on something other than price point, you need to explain the value of what you offer. Value equates to service, coverage, claims handling, and more. It goes far beyond the price point.

How do you sell insurance properly?

Here are the effective insurance sales tips and techniques that you can train your agents for successful selling.
  1. Automate processes. ...
  2. Use technology. ...
  3. Explore market. ...
  4. Be confident about the product. ...
  5. Develop need-payoff. ...
  6. Listen to the customers. ...
  7. Build a personal connection. ...
  8. Do not be a robot!

How to sell insurance cover?

How to Sell Insurance
  1. Decide what type of insurance to sell and earn your license. Insurance sales is a broad category, and one insurance license doesn't cover all the different types. ...
  2. Choose how you want to sell insurance. ...
  3. Generate leads. ...
  4. Make your pitch. ...
  5. Follow these tips.

Is selling insurance difficult?

It is not easy to make a living in insurance, but it is not as hard as you might think. As with any type of sales, becoming an insurance agent can be one of the best paying hard jobs or a terrible paying easy job. Dedicated agents will become successful at insurance sales, just like at any other job.

How to sell a lot of life insurance?

Lean on Referrals

Reach out to your clients for referrals. If you already have happy clients, ask them to refer your business to friends, family, and coworkers. You can generate life insurance leads and nurture them over time with the right knowledge, skills, and expertise.

How To Sell Insurance In 2023 (Part 01) | Insurance Foundation Workshop

37 related questions found

How much cash is a $100 000 life insurance policy worth?

The cash value of your settlement will depend on all the other factors mentioned above. A typical life settlement is worth around 20% of your policy value, but can range from 10-25%. So for a 100,000 dollar policy, you would be looking at anywhere from 10,000 to 25,000 dollars.

Why is it so hard to sell life insurance?

Difficult Sales Process

Life insurance is a very difficult product to sell. Simply getting your prospect to acknowledge and discuss the fact they are going to die is a hard first step. When and if you clear that hurdle, your next task is creating urgency so they buy right away.

What is the hardest part of selling insurance?

Understanding Client Needs

One of the biggest challenges for insurance sales agents is understanding client needs. Your clients will come from all types of backgrounds and will have differentiated financial situations, which means they have unique concerns and needs.

What is the best type of insurance to sell?

If you're wondering what types of insurance are the most profitable, life insurance is a good pick. Life insurance offers some of the highest commissions in the business. Health insurance products offer around 7 - 22% in commissions. Auto insurance yields agents roughly 10% to 15% in commissions.

Can selling insurance make you a millionaire?

Is It Possible To Become A Millionaire Selling Insurance? A big yes. But like any other job, it takes time to be good at what you do and attain such income levels. Top agents earn anywhere between $100,000 to one million dollars.

How to sell insurance to client?

7 Simple Insurance Selling Strategies
  1. Create a Referral System that works. ...
  2. Create more pages on your website. ...
  3. Establish a clear and concise lead nurturing strategy. ...
  4. Cross-sell to current customers. ...
  5. Establish partnerships. ...
  6. Advertise online. ...
  7. Adopt an insurance CRM.

What do insurance agents call their customers?

I refer to the ones who “get it” as clients and the others as customers. After looking for definitions for these names, I'm thoroughly convinced, clients are the people who appreciate, and actually deserve a true insurance professional.

How to convince people to buy life insurance?

Let them know how a life insurance policy will help them out in specific scenarios. It's okay to ask someone what she would do if her husband died and how she would support her family. Make your prospects really think about how his family would keep up their standard of living if he were to suffer a catastrophic event.

How to sell a insurance policy interview questions?

Common Insurance Interview Questions With Sample Answers
  1. How do you decide which questions to ask the client to learn about their needs? ...
  2. How can you handle self-promotion and advertising for us? ...
  3. How do you handle rejection? ...
  4. What are your strategies to engage clients? ...
  5. Why do you want to work in the insurance industry?

Is it wise to sell an insurance policy?

Perhaps your beneficiaries no longer rely on your income, or you simply need some cash. In each case, selling your life insurance policy could be a wise decision. Not only will you receive money from the sale, but you will also free up some room in your monthly or annual budget.

What kind of insurance policy can you sell?

A life insurance policy, whether it's a term life or whole life policy, is your personal property. You can sell it just as you would anything else you own, but there are some things to consider.

Which insurance makes the most money selling?

While there are many kinds of insurance (ranging from auto insurance to health insurance), the most lucrative career in the insurance field is for those selling life insurance.

Do people make a lot of money selling insurance?

With that said, the top life insurance agents earn over $100,000 per year. Many make a lot more than that! You can expect to earn $2,000-5,000 per month starting out. This will depend on the products you sell, the commissions, and how hard you are willing to work.

What is the best insurance license to have?

The best licensed insurance agent certification is Certified Professional, Life and Health Insurance Program (CPLHI). The Certified Professional, Life and Health Insurance Program (CPLHI) is awarded by the LOMA.

Why are insurance agents so rich?

One of the primary reasons insurance agents can accumulate wealth is their commission-based income structure. Unlike salaried employees, agents earn a percentage of the premiums they sell to clients. As they build a client base and generate more sales, their income potential increases.

Is insurance sales a stressful job?

CareerCast ranked being an insurance agent 155th out of 200 on the worst jobs list. They rank the stress as “average,” whatever that means. A good income makes up for a lot of stress for many people, so that helps.

Where do insurance companies make the most money?

The main way that an insurance company makes a profit is by ensuring the premiums received are greater than any claims made against the policy. This is known as the underwriting profit. Insurance companies also generate additional investment income by investing in the premiums received.

Do you need to be good at math to sell life insurance?

Math. Because insurance relies on many financial principles, it's essential for insurance agents to possess competency with numbers.

What is the failure rate of insurance agents?

According to the Insurance Journal, the success rate for new insurance agents ranges between 30% and 50%. Within three years of entering the insurance industry, the success rate drops to 11%.

What is the downside of selling your life insurance policy?

Even with a broker to help you, it can be more of a hassle than it's worth. If you're strapped for cash, this may not be the most ideal way to get money. You won't get the full death benefit back, and, in fact, you're likely to lose most of it. In addition, you will have to pay the broker fees and taxes on the sale.