How do you start a conversation to sell life insurance?

Asked by: Virginia Price  |  Last update: June 29, 2025
Score: 4.9/5 (6 votes)

For example, instead of starting with “I'm calling to talk about our life insurance product…”, you could say, “I noticed that you've recently welcomed a new member to your family, congratulations! I'm calling because I believe I have some information on securing your family's future that you might find valuable.”

What do you say when selling life insurance?

Present the product and its benefits, and tailor your explanation to the potential client's needs. It's not just about the product but about how it can help them. Discuss potential future risks and how your life insurance product can provide a safety net. Don't scare them; help them see the bigger picture.

How do you start a conversation when selling insurance?

Strong Opening:

Start with a compelling statement or question that grabs the prospect's attention and encourages them to continue the conversation. “Hello [Prospect's Name], did you know you could be overpaying for insurance coverage without even realizing it?”

How do you introduce yourself when selling insurance?

  • 1. Start with a Warm Greeting ``Hi, I'm (Your Name).
  • 2. Establish Common Ground ``I noticed that you're interested in exploring insurance options, and I'd love to help you with that.''
  • 3. Share Your Purpose
  • 4. Ask Open-Ended Questions

How to approach someone to sell life insurance?

How to Place More Life Insurance Cases
  1. Make it Personal. Using someone's first name is a simple but effective way to make a connection. ...
  2. Use Specific Examples. ...
  3. Put the Numbers in the Best Light. ...
  4. Use Layman's Terms. ...
  5. Highlight the Discounts. ...
  6. Keep the Clients You Have.

How to Sell Life Insurance: Your First 30 Days Ep186

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How to talk to clients about life insurance?

Understand Every Customer's Motivation

With so many policy types available, it's essential to understand a client's motivation to learn which products and sales approaches are ideal. For example, here are top reasons why policyholders buy life insurance: Replace lost income. Cover interment expenses.

How to convince people to buy life insurance?

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.

How to get started in selling life insurance?

You'll need to complete your state's pre-licensing education requirements, pass an insurance licensing exam, apply for a license with your state, receive a National Producer Number (NPN), and then either find a job with a life insurance company or start your own.

How do you introduce yourself when selling?

4 good ways to introduce yourself
  1. State your purpose. Many people introduce themselves by stating their name and current job title, but you should also try to add information your new contact can't find on your business card. ...
  2. Consider your body language. ...
  3. Explain why you are valuable. ...
  4. Understand the culture.

How to sell life insurance over the phone?

Want to Supercharge Your Sales Team?
  1. How to Sell Life Insurance Over the Phone: Best Practices.
  2. Arm yourself with relevant knowledge.
  3. Equip yourself with the right call center technology.
  4. Know the best times to call your prospects.
  5. Create well-thought-out life insurance scripts.
  6. Personalize your sales pitch.

How do I market myself as a life insurance agent?

11 Powerful Life Insurance Marketing Strategies
  1. Awareness Stage. Drive Customer Engagement Through Social Media. ...
  2. Consideration Stage. Create a User-Friendly Website. ...
  3. Decision Stage. Leverage Online Reviews and Testimonials. ...
  4. Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.

How to introduce life insurance?

Life Insurance is a contract whereby the insurer, in consideration of a certain premium undertakes to pay a stipulated sum to the life assured or to the beneficiary upon the expiry of a fixed period or death of the person, whose life is insured. Insurance is one of the most important institutions of modern society.

How to sell life insurance door to door?

Building Trust and Credibility with Prospective Clients
  1. Let them know you're familiar with the area.
  2. Start with small talk instead of jumping right into your sales pitch.
  3. Use your first name and ask for theirs.
  4. Always be honest with them.
  5. Stand a little back from the door, don't get too close.

How to sell life insurance like a pro?

Follow These Tips and Find Out How to Sell Life Insurance Successfully
  1. Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
  2. Personalize Your Pitch. ...
  3. Leverage Verified Leads. ...
  4. Build Trust with Prospects. ...
  5. Use Digital Marketing Strategies. ...
  6. Overcoming Objections. ...
  7. The Art of Closing.

How to motivate someone to buy life insurance?

  1. Create a Comprehensive Customer Profile.
  2. Place a Greater Focus on Value vs. Price.
  3. Uncover the Reason They're Delaying a Life Insurance Decision.
  4. Play Up Benefits vs. Features.
  5. Anticipate and Solve Pain Points.

How to pitch selling life insurance?

12 TIPS FOR A SUCCESSFUL LIFE INSURANCE SALES PRESENTATION
  1. GET TO KNOW YOUR CLIENT. ...
  2. PERSONALIZE YOUR PRESENTATION. ...
  3. TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
  4. USE VISUALS. ...
  5. ASK YOUR CLIENT QUESTIONS. ...
  6. HELP THEM SOLVE A PROBLEM. ...
  7. INCLUDE COMPETITORS. ...
  8. CREATE A REPORT YOUR CLIENT CAN KEEP.

How do you introduce yourself in a catchy way?

15 creative self-introductions
  1. Use a name tag. ...
  2. Share a unique fact about yourself. ...
  3. Express yourself through your clothing. ...
  4. Use a custom-made business card. ...
  5. Consider your surroundings. ...
  6. Uncover similarities. ...
  7. Identify a mutual friend or acquaintance. ...
  8. Offer your help.

What is the best sentence to introduce yourself?

Introducing yourself
  • "Hi, I'm [Your name]. Nice to meet you!" ( ...
  • "Hello, I'm [Your name]. ...
  • "Hey, I'm [Your name]. ...
  • “Hi, I'm [Your name]. ...
  • "Good [time of day], my name is [Name], and I am the [Job Title/Role]." ( ...
  • "Hello, my name is [Your Name], it's great to meet you." ( ...
  • "Pleased to meet you, I'm [Your Name]." (

How do you introduce yourself in 3 minutes?

For instance, if you have to present yourself in three minutes, you should spend:
  1. 1st step: 30 seconds (you lay the foundations)
  2. 2nd step: 1 minute (you give a framework to your motivation)
  3. 3rd step: 30 seconds (you explain why you are interested in this company and not in another)

How difficult is selling life insurance?

A career as a life insurance sales professional can be challenging. The competition is fierce, and you may experience a lot of rejection before a successful sale. Conducting business in the comforts of your home isn't any different. You should be willing to put in the effort for your venture to grow.

How do I sell my life insurance?

You can sell your life insurance policy via a life settlement provider or a life settlement broker. Brokers make it easier by comparing offers from various providers to find you the best one. Before providers give you an offer, they'll likely ask you questions regarding your policy and medical records.

How much commission do you get for selling life insurance?

Typically, a life insurance agent receives anywhere from 30% to 90% of the amount paid for a policy (also known as the premium) by the client in the first year. In later years, the agent may receive anywhere from 3% to 10% of each year's premium, also known as "renewals" or "trailing commissions."

How to introduce life insurance to a client?

Tips for cross-selling life insurance to clients
  1. Engage your non-life licensed Customer Service Representatives. ...
  2. Bring up life insurance in every conversation. ...
  3. Discuss life insurance during a P&C (property & casualty insurance) sale. ...
  4. Follow up with new customers. ...
  5. Give customers a quick life insurance quote.

How to persuade someone to buy insurance?

Highlight Risks and Consequences

Show them how insurance coverage can act as a safety net, providing financial security and peace of mind in challenging times. By emphasizing the potential consequences of being uninsured, you can create a sense of urgency and demonstrate the value of insurance.

Who buys the most life insurance?

Millennial and Gen X generations are significantly more likely to own term life insurance when compared to younger and older generations. 72 percent of Gen Z Americans are likely to own permanent coverage, the most likely group of the generations.