How to approach someone to sell life insurance?

Asked by: Dr. Felix Cronin  |  Last update: July 24, 2025
Score: 4.7/5 (50 votes)

How to Place More Life Insurance Cases
  1. Make it Personal. Using someone's first name is a simple but effective way to make a connection. ...
  2. Use Specific Examples. ...
  3. Put the Numbers in the Best Light. ...
  4. Use Layman's Terms. ...
  5. Highlight the Discounts. ...
  6. Keep the Clients You Have.

How do you start a conversation to sell life insurance?

For example, instead of starting with “I'm calling to talk about our life insurance product…”, you could say, “I noticed that you've recently welcomed a new member to your family, congratulations! I'm calling because I believe I have some information on securing your family's future that you might find valuable.”

How to approach people as a life insurance agent?

Start by asking open-ended questions to get them talking about their expectations and fears regarding insurance. This approach not only provides valuable insights into their needs but also demonstrates empathy, building a rapport that is essential for persuasion.

How to convince someone to buy life insurance?

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.

How to get clients to sell life insurance?

How to Get Leads for Life Insurance
  1. Target a Buyer Persona. ...
  2. Find Prospects On LinkedIn. ...
  3. Offer a Free Life Insurance Consultation. ...
  4. Run Facebook Lead Ads. ...
  5. Build a Content Marketing Campaign. ...
  6. Collect Leads From Listing Sites & Directories. ...
  7. Use Social Media. ...
  8. Optimize Landing Pages for Lead Conversion.

How to Sell Life Insurance: Making Your First Million Dollars with Eric Howard Ep229

19 related questions found

Why is it hard to sell life insurance?

Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.

How to find people that want life insurance?

Utilize social media to reach new clients and engage with them. Create profiles on Facebook, Twitter, and LinkedIn, and share life insurance-related content regularly. Utilize targeted advertising options to reach specific demographics interested in life insurance.

What to say to sell life insurance?

Let them know how a life insurance policy will help them out in specific scenarios. It's okay to ask someone what she would do if her husband died and how she would support her family. Make your prospects really think about how his family would keep up their standard of living if he were to suffer a catastrophic event.

How to motivate someone to buy life insurance?

  1. Create a Comprehensive Customer Profile.
  2. Place a Greater Focus on Value vs. Price.
  3. Uncover the Reason They're Delaying a Life Insurance Decision.
  4. Play Up Benefits vs. Features.
  5. Anticipate and Solve Pain Points.

How do you pitch a life insurance to a customer?

These components include:
  1. Understanding the Client's Needs: This is the cornerstone of any successful sales pitch. ...
  2. Building Trust and Rapport: Trust is vital in the life insurance industry. ...
  3. Educating the Client: Many people do not fully understand how life insurance works or the various options available.

How to successfully sell life insurance?

12 TIPS FOR A SUCCESSFUL LIFE INSURANCE SALES PRESENTATION
  1. GET TO KNOW YOUR CLIENT. ...
  2. PERSONALIZE YOUR PRESENTATION. ...
  3. TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
  4. USE VISUALS. ...
  5. ASK YOUR CLIENT QUESTIONS. ...
  6. HELP THEM SOLVE A PROBLEM. ...
  7. INCLUDE COMPETITORS. ...
  8. CREATE A REPORT YOUR CLIENT CAN KEEP.

How much does a life insurance agent make per deal?

The most common way life insurance agents make money is through commissions. Generally, agents receive front-loaded commissions of 40% to up to 115% of the policy's first-year premiums, although the figure for renewals falls steeply to about 1% or 2%.

How do I approach a life insurance prospect?

4 Life Insurance Prospecting Tips to Turn Prospects into Clients
  1. Gauge how much life insurance your potential client needs.
  2. Take an objective approach.
  3. Do a needs analysis.
  4. Be real with your prospects.

Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

How do you introduce yourself when selling insurance?

Quick Introduction with a Value Proposition

Agent: “Hi [Prospect's Name], this is [Agent's Name] from [Insurance Company]. We help people find affordable coverage tailored to their needs. Are you currently reviewing your insurance to ensure you're fully protected?”

What is the best time of day to sell insurance?

According to a study by CallHippo, the best time to cold call is between 4:00-5:00 pm, followed by the second best time to cold call between 11:00 am – 12:00 pm. Wednesday tends to be the best day to cold call your prospects.

How to persuade someone to buy insurance?

Highlight Risks and Consequences

Show them how insurance coverage can act as a safety net, providing financial security and peace of mind in challenging times. By emphasizing the potential consequences of being uninsured, you can create a sense of urgency and demonstrate the value of insurance.

How do I approach strangers to sell insurance?

Building trust with strangers isn't easy, but there are a few things you can do that will help.
  1. Position yourself as someone who knows the local area.
  2. Try to break the ice and don't go straight into a pitch.
  3. Use yours and their first name.
  4. Always be honest.

What is a popular quote about life insurance?

"You don't need miracles in the west. You have insurance." "Fun is like life insurance; the older you get, the more it costs." "You don't need to pray to God any more when there are storms in the sky, but you do have to be insured."

How do you start a conversation to sell insurance?

Strong Opening:

Start with a compelling statement or question that grabs the prospect's attention and encourages them to continue the conversation. “Hello [Prospect's Name], did you know you could be overpaying for insurance coverage without even realizing it?”

How to talk to clients about life insurance?

Understand Every Customer's Motivation

With so many policy types available, it's essential to understand a client's motivation to learn which products and sales approaches are ideal. For example, here are top reasons why policyholders buy life insurance: Replace lost income. Cover interment expenses.

What not to say when applying for life insurance?

Tobacco use: Lying about smoking on a life insurance application likely constitutes a misrepresentation, even if you only smoke occasionally. Drug and alcohol use: Someone who engages in drug or alcohol misuse may omit this information.

How to get people to want life insurance?

Tips for cross-selling life insurance to clients
  1. Engage your non-life licensed Customer Service Representatives. ...
  2. Bring up life insurance in every conversation. ...
  3. Discuss life insurance during a P&C (property & casualty insurance) sale. ...
  4. Follow up with new customers. ...
  5. Give customers a quick life insurance quote.

How can I attract people to my insurance?

How to promote your Insurance Company and Attract New Customers
  1. Understanding Your Target Audience.
  2. Demographics and Preferences.
  3. Customer Pain Points.
  4. Engagement Strategies.
  5. Creating a Strong Brand Image.
  6. Optimizing Your Website.
  7. Local Events and Sponsorships.
  8. Building Business Partnerships.

How do I sell my life insurance to someone?

Selling life insurance to your leads is all about the pitch. You need to present yourself well, speak in the language your prospects understand (no slang or jargon), and demonstrate empathy with their situations. When you put yourself in their shoes, you can better explain how your insurance products will benefit them.