How to be better at selling life insurance?

Asked by: Prof. Van Stokes  |  Last update: January 30, 2025
Score: 4.1/5 (68 votes)

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

How to effectively sell life insurance?

12 TIPS FOR A SUCCESSFUL LIFE INSURANCE SALES PRESENTATION
  1. GET TO KNOW YOUR CLIENT. ...
  2. PERSONALIZE YOUR PRESENTATION. ...
  3. TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
  4. USE VISUALS. ...
  5. ASK YOUR CLIENT QUESTIONS. ...
  6. HELP THEM SOLVE A PROBLEM. ...
  7. INCLUDE COMPETITORS. ...
  8. CREATE A REPORT YOUR CLIENT CAN KEEP.

How difficult is selling life insurance?

Life insurance salesmen have a reputation for being high-pressure and pushy because life insurance is one of the VERY HARDEST THINGS TO SELL. So if you're the best salesmen you've ever met, by all means, give it a shot. The rewards can be incredible. But if you're NOT, then I'd steer clear.

What is the hardest part of selling life insurance?

Life insurance is a very difficult product to sell. Simply getting your prospect to acknowledge and discuss the fact they are going to die is a hard first step. When and if you clear that hurdle, your next task is creating urgency so they buy right away.

Why do most life insurance agents quit?

Research shows (opens in a new window) that 80% of finance and insurance agents feel they aren't valued at work; they feel they are “only evaluated on what went wrong or could have been done better.” This is a major issue for finding and retaining top talent, which is more important than ever (opens in a new window).

The Best Insurance Sales Systems: The 6 Questions vs the 5 Fundamentals [Similarities & Differences]

20 related questions found

What is the failure rate for life insurance agents?

More than 90% of new agents quit the business within the first year. The rate increases to greater than 95% when extended to five years.

Why are insurance agents so rich?

One of the primary reasons insurance agents can accumulate wealth is their commission-based income structure. Unlike salaried employees, agents earn a percentage of the premiums they sell to clients. As they build a client base and generate more sales, their income potential increases.

Can you become rich selling life insurance?

If you have a great work ethic and are willing to place yourself out there to establish relationships with clients, you will get more opportunities to earn a higher income. Selling insurance may even make you a millionaire.

What not to do as an insurance agent?

Don't: Sell on Social Media. Insurance and financial services agents are limited to what and how they can advertise their products and services. For example, cold calling and going door-to-door are no-nos, as are soliciting at colleges, clinics, and certain places.

How much do life insurance agents make per policy?

Typically, a life insurance agent receives anywhere from 30% to 90% of the amount paid for a policy (also known as the premium) by the client in the first year. In later years, the agent may receive anywhere from 3% to 10% of each year's premium, also known as "renewals" or "trailing commissions."

How fast can you make money selling life insurance?

Most businesses don't make any profit in their first year of operating. It could take anywhere from 18 to 24 months for your insurance sales to actually provide profit. Don't feel discouraged. Every small business owner has to clear this hurdle.

Why is selling insurance so hard?

The hardest part of being an insurance agent often revolves around the constant need for lead generation and sales. Many agents struggle with the cold calling aspect, where rejection is frequent, and maintaining a steady stream of new clients can be challenging.

How to convince someone to buy life insurance?

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.

Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

How to encourage people to buy life insurance?

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

Do insurance agents get a base salary?

Many insurance agents also work full-time as salaried employees for insurance companies and agencies. Depending on their contract, they may earn a fixed wage or this plus commissions. Companies may also provide staff bonuses if they reach a certain profit target.

Why do most life insurance agents fail?

The most commonly cited reason insurance agents fail is that they fail to listen to their customers and take the time to find the best product to suit their needs. Agents who bring the right solutions to customers build trust, and that helps them build a book of loyal customers.

Can you make a living as an insurance agent?

According to the most recent data from the Bureau of Labor Statistics (BLS), the median income for insurance sales agents (all types) in the US is $49,840 per year, or $23.96 per hour. This is 37% more than the national median income ($31,133) for workers in all other industries.

How many insurance agents quit?

You Don't Get Fired As A Life Insurance Agent... You Quit. We often hear about the statistic that 93% of agents leave this business within the first three years, but one thing that struck me during the live session is that agents don't actually fail out of this business.

How to sell life insurance easily?

Follow These Tips and Find Out How to Sell Life Insurance Successfully
  1. Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
  2. Personalize Your Pitch. ...
  3. Leverage Verified Leads. ...
  4. Build Trust with Prospects. ...
  5. Use Digital Marketing Strategies. ...
  6. Overcoming Objections. ...
  7. The Art of Closing.

How many policies does an insurance agent sell per month?

How many policies does an insurance agent sell? According to the financial reports, the Official Number is 2.5 policies per month. However, many people just do it part-time.

What is the most lucrative insurance to sell?

Life insurance is the most profitable—and the hardest—type of insurance to sell. With the highest premiums and the longest-running contract, it brings in cash over a long period of time. In the first year, agents make the largest annual sum on a policy, bringing in anywhere from 40–120% of the policy premium.

What kind of insurance agent gets paid the most?

High Paying Insurance Jobs
  • Reinsurance Accountant. ...
  • Health Insurance Specialist. ...
  • Insurance Broker. ...
  • Liability Claims Representative. ...
  • Insurance Adjuster. ...
  • Insurance Manager. ...
  • Final Expense Agent. Salary range: $62,500-$98,500 per year. ...
  • Life Insurance Actuary. Salary range: $79,500-$98,500 per year.

What are the cons of being an insurance agent?

Cons of working in insurance sales

For some people, the thought of earning commissions is appealing. For others, it can cause stress and worry about their future financial situation. New insurance agents often work long hours to build and strengthen relationships and get their names out in the industry.

Who is the richest insurance agents?

Insurance Billionaires
  • Berkshire Hathaway's, Warren Buffet. ...
  • Patrick Ryan of the Ryan Specialty Group. ...
  • Erie Indemnity Chairman, Thomas Hagen. ...
  • W.R. Berkley's William R. ...
  • Mark and Robyn Jones of Goosehead Insurance. ...
  • Brown & Brown's, J. ...
  • Mercury General's, George Joseph. ...
  • Henry Engelhardt of the Admiral Group.