How to get people to buy life insurance?
Asked by: Dr. Randy Durgan II | Last update: December 17, 2025Score: 4.3/5 (3 votes)
- Build a referral program. ...
- Connect with business owners on social media. ...
- Offer free life insurance quotes. ...
- Create valuable content for potential customers. ...
- Refine your brand. ...
- Shape your reputation on business directories.
How to convince people to buy life insurance?
- Tip 1: Understanding Customer Needs.
- Tip 2: Building Trust.
- Tip 3: Effective Communication.
- Tip 4: Addressing Concerns.
- Tip 5: Personalized Approach.
- Tip 6: Demonstrate Value.
- Tip 7: Offering Incentives.
- Tip 8: Follow-up and Support.
How to find people to buy life insurance?
- Finding Prospects On LinkedIn. ...
- Networking With Other Professionals. ...
- Start A Blog. ...
- Create A Content Marketing Campaign. ...
- Listing Sites And Directories. ...
- Maintain A Social Media Presence. ...
- Run A Referral Program. ...
- Google Search Ads.
How do I get people to get life insurance?
- Identify and Understand Your Target Market. ...
- Build Relations Within Your Community. ...
- Find Prospects on Social Media. ...
- Sign-up on Online Directories and Listing Sites. ...
- Leverage Cold Calls and Emails. ...
- Start Blogging.
How do you motivate someone to buy life insurance?
The Easiest Way To Sell Life Insurance
How to persuade someone to buy insurance?
Highlight Risks and Consequences
Show them how insurance coverage can act as a safety net, providing financial security and peace of mind in challenging times. By emphasizing the potential consequences of being uninsured, you can create a sense of urgency and demonstrate the value of insurance.
How to sell life insurance like a pro?
- Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
- Personalize Your Pitch. ...
- Leverage Verified Leads. ...
- Build Trust with Prospects. ...
- Use Digital Marketing Strategies. ...
- Overcoming Objections. ...
- The Art of Closing.
How to approach someone to sell life insurance?
- Make it Personal. Using someone's first name is a simple but effective way to make a connection. ...
- Use Specific Examples. ...
- Put the Numbers in the Best Light. ...
- Use Layman's Terms. ...
- Highlight the Discounts. ...
- Keep the Clients You Have.
What not to say when applying for life insurance?
Tobacco use: Lying about smoking on a life insurance application likely constitutes a misrepresentation, even if you only smoke occasionally. Drug and alcohol use: Someone who engages in drug or alcohol misuse may omit this information.
How do I approach a life insurance prospect?
- Gauge how much life insurance your potential client needs.
- Take an objective approach.
- Do a needs analysis.
- Be real with your prospects.
How to find clients to sell life insurance?
- Blog posts.
- Webinars.
- Professional partnerships.
- Client referrals.
- Google My Business.
- Paid ads.
Who usually buys life insurance?
Most people who own life insurance are family breadwinners who want to make sure that in the event they die, the future financial needs of dependents, such as a spouse, children or elderly parents, are met.
What age buys the most life insurance?
Gen X (ages 44-59) and Baby Boomer (ages 60-78) claim the highest percentage of ownership at 55 percent and 57 percent, respectfully. Millennial and Gen X generations are significantly more likely to own term life insurance when compared to younger and older generations.
What triggers people to buy insurance?
- Getting Married and/or Moving in with your Partner. ...
- Buying a Home. ...
- Having Children. ...
- Changing Employment. ...
- Starting a Business.
How do you pitch a life insurance to a customer?
- Understanding the Client's Needs: This is the cornerstone of any successful sales pitch. ...
- Building Trust and Rapport: Trust is vital in the life insurance industry. ...
- Educating the Client: Many people do not fully understand how life insurance works or the various options available.
What is the rule of thumb for buying life insurance?
By comparison, according to a general rule-of-thumb in the life insurance industry, life insurance should ideally cover ten times salary, plus some extra, such as $100,000 for each child.
What is the 80% rule 1 point?
The 80% rule means that an insurer will only fully cover the cost of damage to a house if the owner has purchased insurance coverage equal to at least 80% of the house's total replacement value.
What disqualifies me for life insurance?
They can include engaging in risky hobbies and behaviors like skydiving; having a history of DUIs or speeding tickets; having a dangerous job like roofing; having a criminal record or a less than ideal financial history; being a smoker; and failing a drug test.
How to start a conversation about life insurance?
Center the discussion on goals
Some people could shut down when their loved ones begin to talk about death. So, focus on current and future financial goals rather than mortality. Talk about saving for your daughter's college education. Discuss spending for your next family vacation or building a bucket list.
Is selling life insurance a good hustle?
In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.
Why is it hard to sell life insurance?
Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.
How to convince a customer for an insurance policy?
- Understanding Client Needs.
- Educate, Don't Just Sell.
- Highlighting the Value.
- Leveraging Social Proof.
- Creating a Sense of Urgency.
- Personalization.
- Building Trust.
- Conclusion.
How to find people to sell life insurance to?
- Target a Buyer Persona. ...
- Find Prospects On LinkedIn. ...
- Offer a Free Life Insurance Consultation. ...
- Run Facebook Lead Ads. ...
- Build a Content Marketing Campaign. ...
- Collect Leads From Listing Sites & Directories. ...
- Use Social Media. ...
- Optimize Landing Pages for Lead Conversion.
What is the most profitable insurance to sell?
Life insurance is the most profitable—and the hardest—type of insurance to sell. With the highest premiums and the longest-running contract, it brings in cash over a long period of time. In the first year, agents make the largest annual sum on a policy, bringing in anywhere from 40–120% of the policy premium.
What to say to sell life insurance?
Focus on the Client's Needs: Every client has unique needs and priorities. Tailor your pitch to address their needs and how your life insurance policy can meet them. This will make your pitch feel personal and relevant. Speak with Confidence: Confidence is contagious.