How to persuade a customer to buy insurance?

Asked by: Montana McDermott  |  Last update: December 26, 2025
Score: 5/5 (67 votes)

Highlighting the Value One of the most effective persuasion techniques is to highlight the value that insurance can bring to the client's life. Instead of focusing solely on the features of an insurance policy, translate those features into benefits that solve problems or enhance the client's well-being.

How to convince a customer to buy insurance?

The first step towards convincing your customers to buy insurance is identifying their potential risks. Individuals have different needs and face unique risks based on their lifestyle, assets, and health status. As an insurance agent, your role involves determining and highlighting these risks to the customer.

How do you pitch customers for insurance?

12 TIPS FOR A SUCCESSFUL LIFE INSURANCE SALES PRESENTATION
  1. GET TO KNOW YOUR CLIENT. ...
  2. PERSONALIZE YOUR PRESENTATION. ...
  3. TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
  4. USE VISUALS. ...
  5. ASK YOUR CLIENT QUESTIONS. ...
  6. HELP THEM SOLVE A PROBLEM. ...
  7. INCLUDE COMPETITORS. ...
  8. CREATE A REPORT YOUR CLIENT CAN KEEP.

What motivates people to buy insurance?

The Reasons People Buy Insurance
  • To protect something they've purchased that has high value (this may be a house, a car, jewelry, etc. ...
  • To protect their property and possessions against disasters, such as a fire or flood.

How do you approach a customer for insurance?

  1. Establish Rapport. Two of the top salesperson qualities potential clients expect are empathy and confidence. ...
  2. Understand Every Customer's Motivation. ...
  3. Educate Consumers. ...
  4. Tell Relatable Stories. ...
  5. Discuss Costs in a Positive Light.

How to Convince People to Buy Insurance

34 related questions found

How to convince a customer to buy?

Top ten tips for persuading customers to buy
  1. Help your customer like you.
  2. Make your customers feel comfortable during your pitch.
  3. Understand that logic alone will not persuade customers.
  4. Convince by giving your customer a simple story.
  5. Speak to your customer using their language.
  6. Be a teacher, not a sales person.

How to encourage people to buy life insurance?

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

What is the primary reason people buy insurance?

Transferring risk, or the chance of loss, is the main reason people buy insurance. When people buy insurance, they pay fees, or premiums, to protect themselves in the event of an accident or other covered loss.

What motivates a person to buy?

These can include factors such as price, quality, convenience, and functionality. Rational motivations are typically based on a person's need or desire to solve a problem or meet a specific requirement. Both emotional and rational buying motivations can influence a person's purchasing decisions.

How do most people buy insurance?

Insurance is generally bought directly through an insurer or through independent agents and commercial brokers who provide access to the products of several insurers.

How to sell insurance to people?

Selling insurance to your leads is all about the pitch. You need to present yourself well, speak in the language your prospects understand (no slang or jargon), and demonstrate empathy with their situations. When you put yourself in their shoes, you can better explain how your insurance products will benefit them.

How to explain insurance to customers?

Insurance helps to protect you and your family against unexpected financial costs and resulting debts or the risk of losing your assets. Insurance helps protect you from expensive lawsuits, injuries and damages, death, and even total losses of your car or home.

How do you pitch a client example?

For example, “Hi [Prospect's Name], this is [Your Name] from [Your Company]. I noticed that [Prospect's Company] is focusing on [specific area], and we've helped companies like yours achieve [specific benefit]. Can we schedule a call next week to discuss how we can help you achieve similar results?”

What are 3 ways to buy insurance?

You can buy an individual policy from an insurance company, a licensed health insurance agent, or from Covered California- California's Healthcare Marketplace.

How do I approach someone to sell insurance?

Identify Potential Clients: Use networking, referrals, and online marketing to find potential clients. Assess Client Needs: Determine which insurance products best meet your clients' needs through a needs analysis. Present Insurance Solutions: Explain the benefits and features of the insurance products you offer.

What do consumers look for when buying insurance?

Think about what's important to you and the type of events you'd like cover for. This can help you work out what features to look for. Also, consider who you want your policy to cover.

What are the six basic buying motives?

The customer is seeking enjoyment, good health, comfort, beauty, sexual attraction, sports, or entertainment.

What persuades people to buy?

16 Tips to Persuade Someone to Buy Something
  • Understand the Customer. ...
  • Build Trust In Front of Customers. ...
  • Help Customers Like You Would Help Yourself. ...
  • Pitch in Simple Language. ...
  • Explore Customer Well-Being. ...
  • Use Your Client's Name During the Conversation. ...
  • Smartly Compare Your Product with Competitors.

What factors motivate customers to buy?

8 Types of Buyer Motivation
  • Acceptance. We're inclined to follow suit. ...
  • Aspiration. This refers to when customers make a purchase they think will help them on their journey toward what they aspire to be. ...
  • Fear. This point is a tricky one. ...
  • Financial Gain. ...
  • Health. ...
  • Impulse. ...
  • Need. ...
  • Pleasure.

Why do customers buy insurance?

Insurance customers want to reduce risks in their lives and are willing to use risk-prevention services from insurers.

What is the main factor that motivates people to purchase insurance?

They want to avoid paying for major unexpected expenses is the main factor that motivates people to purchase insurance.

What is the primary goal of insurance?

Purpose of insurance

Its aim is to reduce financial uncertainty and make accidental loss manageable. It does this substituting payment of a small, known fee—an insurance premium—to a professional insurer in exchange for the assumption of the risk a large loss, and a promise to pay in the event of such a loss.

How do I convince someone to buy my insurance?

Be transparent and honest in all your interactions. Clearly explain policy terms, conditions, and limitations, ensuring that customers fully understand what they are buying. Address any concerns or objections they may have and provide reliable, accurate information.

How do you sell insurance to customers?

11 Tips to Closing the Deal When Selling Insurance Over the Phone
  1. Listen actively and engage your prospects. ...
  2. Avoid industry jargon and slang. ...
  3. Be prepared for the call. ...
  4. Script your pitch. ...
  5. Establish yourself as an expert. ...
  6. Build rapport with your prospect. ...
  7. Show them you're listening. ...
  8. Don't give up.

How can I attract people to my insurance?

How to promote your Insurance Company and Attract New Customers
  1. Understanding Your Target Audience.
  2. Demographics and Preferences.
  3. Customer Pain Points.
  4. Engagement Strategies.
  5. Creating a Strong Brand Image.
  6. Optimizing Your Website.
  7. Local Events and Sponsorships.
  8. Building Business Partnerships.