How to sell life insurance over the phone?

Asked by: Greyson Murphy  |  Last update: October 10, 2025
Score: 4.3/5 (53 votes)

11 Tips to Closing the Deal When Selling Insurance Over the Phone
  1. Listen actively and engage your prospects. ...
  2. Avoid industry jargon and slang. ...
  3. Be prepared for the call. ...
  4. Script your pitch. ...
  5. Establish yourself as an expert. ...
  6. Build rapport with your prospect. ...
  7. Show them you're listening. ...
  8. Don't give up.

Can life insurance be sold over the phone?

Selling life insurance over the phone is all about proactively reaching out to your prospects through cold calls. And this is where the right call center software for insurance industry can make a difference.

How to sell life insurance by phone?

Summarize the benefits, ask for the sale, and guide them through the process. Even after the sale, maintain contact. Good relationship management can lead to referrals, and every phone call won't feel like a cold call anymore. Selling life insurance over the phone is more than just a sales pitch.

How do you start a conversation when selling insurance?

Strong Opening:

Start with a compelling statement or question that grabs the prospect's attention and encourages them to continue the conversation. “Hello [Prospect's Name], did you know you could be overpaying for insurance coverage without even realizing it?”

What do you say when selling life insurance?

Hook your prospect with a strong opening sentence: It should address the needs of customers and why do they need insurance. Address their pain points: Most insurance customers tend to have common questions, and these are usually their concerns. It may include the premium amount, coverage, and even claims.

The Easiest Way To Sell Life Insurance

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Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

How to talk to clients about life insurance?

Use Specific Examples

Don't just give your client a list of facts, figures and arbitrary information. Let them know how a life insurance policy will help them out in specific scenarios. It's okay to ask someone what she would do if her husband died and how she would support her family.

How do you introduce yourself when selling insurance?

Quick Introduction with a Value Proposition

Agent: “Hi [Prospect's Name], this is [Agent's Name] from [Insurance Company]. We help people find affordable coverage tailored to their needs. Are you currently reviewing your insurance to ensure you're fully protected?”

How do I market myself as a life insurance agent?

11 Powerful Life Insurance Marketing Strategies
  1. Awareness Stage. Drive Customer Engagement Through Social Media. ...
  2. Consideration Stage. Create a User-Friendly Website. ...
  3. Decision Stage. Leverage Online Reviews and Testimonials. ...
  4. Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.

How to approach a client when selling insurance?

The Art of Persuasion: Strategies for Insurance Agents to...
  1. Understanding Client Needs.
  2. Educate, Don't Just Sell.
  3. Highlighting the Value.
  4. Leveraging Social Proof.
  5. Creating a Sense of Urgency.
  6. Personalization.
  7. Building Trust.
  8. Conclusion.

How to sell life insurance easily?

Follow These Tips and Find Out How to Sell Life Insurance Successfully
  1. Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
  2. Personalize Your Pitch. ...
  3. Leverage Verified Leads. ...
  4. Build Trust with Prospects. ...
  5. Use Digital Marketing Strategies. ...
  6. Overcoming Objections. ...
  7. The Art of Closing.

Why is it hard to sell life insurance?

Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.

How to introduce life insurance to a client?

Tips for cross-selling life insurance to clients
  1. Engage your non-life licensed Customer Service Representatives. ...
  2. Bring up life insurance in every conversation. ...
  3. Discuss life insurance during a P&C (property & casualty insurance) sale. ...
  4. Follow up with new customers. ...
  5. Give customers a quick life insurance quote.

Is selling life insurance smart?

Is Selling Life Insurance a Good Way to Make Money? You can make a good living selling life insurance, especially if you continue to earn commissions on policies you have already sold. However, it is not an easy career, as it requires constantly working to find leads, build relationships, and make sales.

Is it illegal to sell life insurance?

Most types of life insurance that an individual purchases directly can be sold once they are no longer needed. Term, whole life, and universal policies can all be sold on the secondary market. However, you will likely not be able to sell any life insurance policy provided by your employer or issued by the government.

Who qualifies to sell their life insurance policy?

Own a policy with a $100,000 or more in death benefit – anything less than that typically does not qualify, unless there are considerable health impairments. Life insurance policies generally qualify if you are over age 70.

Can selling life insurance be a side hustle?

Looking to make some extra cash on the side? Now's the perfect time to start selling insurance! While we would never recommend going into any profession solely for the money, some people do enjoy earning something a little extra on top of their primary income.

How much does a life insurance agent make per deal?

The most common way life insurance agents make money is through commissions. Generally, agents receive front-loaded commissions of 40% to up to 115% of the policy's first-year premiums, although the figure for renewals falls steeply to about 1% or 2%.

How to motivate someone to buy life insurance?

  1. Create a Comprehensive Customer Profile.
  2. Place a Greater Focus on Value vs. Price.
  3. Uncover the Reason They're Delaying a Life Insurance Decision.
  4. Play Up Benefits vs. Features.
  5. Anticipate and Solve Pain Points.

How to be successful your first year selling life insurance?

Skills For Being Successful at Selling Life Insurance
  1. Customer Service Focus. ...
  2. Great Communication Skills. ...
  3. Networking Skills. ...
  4. Term Life Insurance. ...
  5. Permanent Life Insurance. ...
  6. Life Insurance Add-ons. ...
  7. Complete Your State's Pre-Licensing Education Requirements. ...
  8. Prepare for the Life Insurance Licensing Exam.

How profitable is selling insurance?

According to industry experts, most insurance agency owners operate with an average profit margin of 2% to 10%.

What do insurance companies call their customers?

Policyholder. The person or entity specifically identified as the named insured in an insurance policy. This person is also referred to as the named insured.

How to convince a customer for life insurance?

Be transparent and honest in all your interactions. Clearly explain policy terms, conditions, and limitations, ensuring that customers fully understand what they are buying. Address any concerns or objections they may have and provide reliable, accurate information.

How do I sell my life insurance to someone?

You can sell your life insurance policy via a life settlement provider or a life settlement broker. Brokers make it easier by comparing offers from various providers to find you the best one. Before providers give you an offer, they'll likely ask you questions regarding your policy and medical records.

How to introduce yourself as a life insurance agent sample?

I am a life insurance agent who is passionate about helping my clients protect their families' futures. With over 5 years of experience in the industry, I have the knowledge and expertise to guide my clients through the insurance buying process for their unique insurance needs.