Is American Family Insurance better than Allstate?

Editorial team Published on

American Family generally offers lower average rates and higher customer satisfaction scores, while Allstate provides broader nationwide availability and more robust digital tools.

Rates and Cost

  • American Family: Average annual auto rates are around $2,170, tending to be cheaper across most driver profiles, including teens, adults, and those with poor credit or DUIs.
  • Allstate: Average annual auto rates are higher at around $3,374, though individual quotes vary greatly depending on your location and driving record.

Customer Satisfaction and Service

  • American Family: Scores higher in overall customer satisfaction, claims handling, and low complaint indices with regulatory bodies.
  • Allstate: Scores slightly lower on national claims satisfaction surveys, but is widely recognized for strong customer loyalty programs and a massive local agent network.

Coverage and Availability

  • American Family: Operates in a more limited regional footprint (primarily across the Midwest and West, covering roughly 17 to 19 states).
  • Allstate: Operates nationwide across all 50 states and features specialized tools like Milewise (pay-per-mile) and Drivewise (behavior-tracking app).

Is American family insurance considered good?

American Family Insurance is generally considered a good and reliable company, known for strong claims handling, high customer satisfaction, and solid financial stability.

Pros and Strengths

  • Financial Stability: Holds an "A (Excellent)" financial strength rating from AM Best, meaning it has a proven ability to pay out customer claims.
  • Claims Satisfaction: Receives above-average scores in industry studies like J.D. Power for how it handles and resolves claims.
  • Discounts: Offers a wide selection of car and home insurance discounts, including options for safe drivers and up to 20% off through its KnowYourDrive program.
  • Low Complaints: Receives fewer consumer complaints than average for a company of its size, according to data from the National Association of Insurance Commissioners (NAIC).

Cons and Weaknesses

  • Limited Availability: Policies are only sold in 19 states, so it is not an option for everyone.
  • Higher Rates: Base premiums can be slightly more expensive than national averages, though bundling home and auto policies helps offset the cost.

Is American family insurance good at paying claims?

Yes, American Family Insurance is generally considered good at paying claims, backed by strong financial stability ratings and above-average customer satisfaction scores.

Financial Strength and Claims Ratings

  • AM Best Rating: Holds an A (Excellent) financial strength rating, which proves the company has the solid financial backing required to pay out large volumes of claims.
  • J.D. Power Score: Scored 882 out of 1,000 in the J.D. Power claims satisfaction study, placing it above the industry average.
  • Complaint Index: Maintains a low complaint index with the National Association of Insurance Commissioners (NAIC), meaning it receives fewer consumer complaints than expected for a company of its size.

Customer Experiences and Common Issues

  • The Positives: Many policyholders praise the company for fast initial claims processing, helpful digital tools, and the supportive service of local agents.
  • The Negatives: Some negative reviews and discussions on platforms like WalletHub note that opinions on the claims process are mixed. While many get paid without issues, other customers report frustrating delays, slow communication during complex disputes, or disagreements over settlement amounts.

Where does Allstate rank in insurance?

Allstate ranks as the fourth-largest property and casualty insurance company and auto insurer in the United States.

📊 Market Position and Rankings

  • Auto Insurance: 4th place nationally (behind State Farm, Progressive, and GEICO).
  • Homeowners Insurance: 2nd place nationally (behind State Farm).
  • Overall P&C Market: 4th largest by net written premiums.
  • Market Share: Approximately 10% for auto and 9% for home insurance.

✅ Key Strengths

  • Financial Stability: Holds an A+ financial strength rating from A.M. Best.
  • National Availability: Licensed and active across all 50 states and Washington, D.C.
  • Bundling & Perks: Offers robust multi-policy discounts and telematics options like Drivewise.

⚠️ Potential Trade-offs

  • Higher Premiums: Rates tend to run higher compared to competitors like State Farm or Progressive.
  • Customer Satisfaction: Mixed reviews regarding claims handling speeds and customer service scores relative to top-tier peers.

Who is better, State Farm or American Family?

State Farm is generally better for nationwide availability and lower average rates, while American Family is better for specific discounts and regional coverage.

Availability and Size

  • State Farm: Available in nearly all U.S. states (offering coverage in 47 to 50 states depending on the line of insurance) with the highest market share in the country. It has a superior A.M. Best financial strength rating of A++ or A+.
  • American Family: Available in only 19 states (mostly focused in the Midwest and West) with an A.M. Best financial strength rating of A (Excellent).

Cost and Pricing

  • State Farm: Tends to offer lower average annual premiums for many drivers, particularly young drivers and accident-free policyholders.
  • American Family: Can be cheaper for certain demographics or specific driving profiles (like drivers with a recent DUI or specific credit tiers), and offers a higher volume of discount opportunities.

Customer Satisfaction and Claims

  • State Farm: Scores high for overall customer service, customer loyalty, and mobile app usability, though J.D. Power ratings place both near industry averages.
  • American Family: Receives strong marks for claims handling and customer service customization options, though users on platforms like Reddit express mixed opinions, with some citing high quotes or varied claims experiences.

Allstate vs American Family Insurance Comparison | Best Car Insurance 2025

9 related questions found

Is Allstate or American family insurance better?

American Family generally offers lower average rates and higher customer satisfaction scores, while Allstate provides broader nationwide availability and more robust digital tools.

Rates and Cost

  • American Family: Average annual auto rates are around $2,170, tending to be cheaper across most driver profiles, including teens, adults, and those with poor credit or DUIs.
  • Allstate: Average annual auto rates are higher at around $3,374, though individual quotes vary greatly depending on your location and driving record.

Customer Satisfaction and Service

  • American Family: Scores higher in overall customer satisfaction, claims handling, and low complaint indices with regulatory bodies.
  • Allstate: Scores slightly lower on national claims satisfaction surveys, but is widely recognized for strong customer loyalty programs and a massive local agent network.

Coverage and Availability

  • American Family: Operates in a more limited regional footprint (primarily across the Midwest and West, covering roughly 17 to 19 states).
  • Allstate: Operates nationwide across all 50 states and features specialized tools like Milewise (pay-per-mile) and Drivewise (behavior-tracking app).

What are the top 5 worst homeowners insurance companies?

Based on recent industry surveys like J.D. Power's property and satisfaction studies, the lowest-ranking homeowners insurance companies for customer satisfaction and claims include Universal Direct, Tower Hill Insurance, National General, Homesite, and Foremost.

Lowest-Ranking Home Insurers

  • Universal Direct: Ranks at the very bottom of major customer satisfaction and claims surveys due to slow response times and service issues.
  • Tower Hill Insurance: Frequently scores near the bottom for overall customer experience and policyholder satisfaction.
  • National General: Scores poorly on consumer satisfaction metrics regarding communication and payout handling.
  • Homesite: Routinely lands at the bottom of J.D. Power claims satisfaction rankings for property coverage.
  • Foremost: Receives below-average customer satisfaction scores for handling claims and policy value.

What's the worst auto insurance company?

There is no single "worst" auto insurance company, but major carriers like Allstate, Liberty Mutual, and Progressive frequently rank poorly in customer satisfaction and claim-handling reviews.

Major Insurers with Frequent Complaints

  • Allstate: Often criticized by consumer advocates and attorneys for using strict claim-evaluation software (like Colossus) that can delay or lower payout offers.
  • Liberty Mutual: Frequently scores low in consumer satisfaction surveys due to high rates of disputed claims and sudden rate increases.
  • Progressive: Regularly cited by customers and repair shops for lowball vehicle damage evaluations and pushing for cheaper or repaired parts over replacements.
  • State Farm: While massive in market share, it often lands in lower consumer tiers for aggressive claim-denial strategies.

Budget and Regional Insurers to Watch

  • Low-Cost Non-Standard Insurers: Companies like Ocean Harbor, Direct General, and United Auto often rank lowest among personal injury attorneys because they offer very cheap rates but aggressively deny or contest valid claims.
  • Bottom-Scoring Regional Brands: In annual satisfaction studies like J.D. Power's Auto Insurance Shopping Study, brands like Safeco and Mercury routinely score at the bottom.

Who is the #1 insurance company in the USA?

State Farm Group is the #1 overall property and casualty (P&C) and auto insurance company in the United States by market share and net premiums written.

Because "insurance" covers several different sectors, the top spot changes depending on the specific type of coverage:

  • Auto and Home (Property & Casualty): State Farm Group ranks #1 with over $113 billion in net written premiums.
  • Health Insurance: UnitedHealth Group is the largest provider in the U.S., controlling over 16% of the health market.
  • Group Benefits / Life & Health: MetLife is the top U.S. group benefits provider, serving a large majority of Fortune 500 companies.

What is American Family Insurance's rating on the BBB?

American Family Insurance holds an A+ rating from the Better Business Bureau (BBB), though it is not BBB accredited.

BBB Rating & Overview

Common Customer Complaints

  • Claim Delays & Denials: Slow processing times for property and auto claims, along with disputes over roof or repair payouts.
  • Billing & Fees: Unexpected payment plan modifications, surprise cancellation/break-up fees, and auto-pay discrepancies.
  • Communication Issues: Unreturned phone calls, difficulty reaching designated adjusters, and unresponsiveness from customer support.