What do you say when selling life insurance?

Asked by: Maymie Heathcote  |  Last update: May 5, 2025
Score: 4.9/5 (54 votes)

Present the product and its benefits, and tailor your explanation to the potential client's needs. It's not just about the product but about how it can help them. Discuss potential future risks and how your life insurance product can provide a safety net. Don't scare them; help them see the bigger picture.

How do you introduce yourself when selling insurance?

  • 1. Start with a Warm Greeting ``Hi, I'm (Your Name).
  • 2. Establish Common Ground ``I noticed that you're interested in exploring insurance options, and I'd love to help you with that.''
  • 3. Share Your Purpose
  • 4. Ask Open-Ended Questions

How do you start a conversation to sell life insurance?

For example, instead of starting with “I'm calling to talk about our life insurance product…”, you could say, “I noticed that you've recently welcomed a new member to your family, congratulations! I'm calling because I believe I have some information on securing your family's future that you might find valuable.”

How to talk to clients about life insurance?

Use Specific Examples

Don't just give your client a list of facts, figures and arbitrary information. Let them know how a life insurance policy will help them out in specific scenarios. It's okay to ask someone what she would do if her husband died and how she would support her family.

How to introduce life insurance to a client?

Tips for cross-selling life insurance to clients
  1. Engage your non-life licensed Customer Service Representatives. ...
  2. Bring up life insurance in every conversation. ...
  3. Discuss life insurance during a P&C (property & casualty insurance) sale. ...
  4. Follow up with new customers. ...
  5. Give customers a quick life insurance quote.

The Easiest Way To Sell Life Insurance

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What to say when selling life insurance?

Focus on the Client's Needs: Every client has unique needs and priorities. Tailor your pitch to address their needs and how your life insurance policy can meet them. This will make your pitch feel personal and relevant. Speak with Confidence: Confidence is contagious.

How to explain insurance to customers?

Insurance helps to protect you and your family against unexpected financial costs and resulting debts or the risk of losing your assets. Insurance helps protect you from expensive lawsuits, injuries and damages, death, and even total losses of your car or home.

How do I sell my life insurance to someone?

Selling life insurance to your leads is all about the pitch. You need to present yourself well, speak in the language your prospects understand (no slang or jargon), and demonstrate empathy with their situations. When you put yourself in their shoes, you can better explain how your insurance products will benefit them.

How do I market myself as a life insurance agent?

11 Powerful Life Insurance Marketing Strategies
  1. Awareness Stage. Drive Customer Engagement Through Social Media. ...
  2. Consideration Stage. Create a User-Friendly Website. ...
  3. Decision Stage. Leverage Online Reviews and Testimonials. ...
  4. Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.

How do I approach someone to sell insurance?

Here are some effective tactics to help you hit your targets.
  1. Listen actively and engage your prospects. ...
  2. Avoid industry jargon and slang. ...
  3. Be prepared for the call. ...
  4. Script your pitch. ...
  5. Establish yourself as an expert. ...
  6. Build rapport with your prospect. ...
  7. Show them you're listening. ...
  8. Don't give up.

How to sell life insurance like a pro?

Follow These Tips and Find Out How to Sell Life Insurance Successfully
  1. Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
  2. Personalize Your Pitch. ...
  3. Leverage Verified Leads. ...
  4. Build Trust with Prospects. ...
  5. Use Digital Marketing Strategies. ...
  6. Overcoming Objections. ...
  7. The Art of Closing.

How to convince people to buy life insurance?

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.

How to motivate someone to buy life insurance?

  1. Create a Comprehensive Customer Profile.
  2. Place a Greater Focus on Value vs. Price.
  3. Uncover the Reason They're Delaying a Life Insurance Decision.
  4. Play Up Benefits vs. Features.
  5. Anticipate and Solve Pain Points.

How to start a conversation about life insurance?

Center the discussion on goals

Some people could shut down when their loved ones begin to talk about death. So, focus on current and future financial goals rather than mortality. Talk about saving for your daughter's college education. Discuss spending for your next family vacation or building a bucket list.

What is the best time of day to sell insurance?

According to a study by CallHippo, the best time to cold call is between 4:00-5:00 pm, followed by the second best time to cold call between 11:00 am – 12:00 pm. Wednesday tends to be the best day to cold call your prospects.

How do you introduce yourself when selling?

4 good ways to introduce yourself
  1. State your purpose. Many people introduce themselves by stating their name and current job title, but you should also try to add information your new contact can't find on your business card. ...
  2. Consider your body language. ...
  3. Explain why you are valuable. ...
  4. Understand the culture.

How hard is selling life insurance?

Life insurance is a very difficult product to sell. Simply getting your prospect to acknowledge and discuss the fact they are going to die is a hard first step. When and if you clear that hurdle, your next task is creating urgency so they buy right away.

What is a popular quote about life insurance?

"You don't need miracles in the west. You have insurance." "Fun is like life insurance; the older you get, the more it costs." "You don't need to pray to God any more when there are storms in the sky, but you do have to be insured."

How much does a life insurance agent make per deal?

The most common way life insurance agents make money is through commissions. Generally, agents receive front-loaded commissions of 40% to up to 115% of the policy's first-year premiums, although the figure for renewals falls steeply to about 1% or 2%.

How to get started in selling life insurance?

Here are the steps to becoming a life insurance agent:
  1. Earn a high school diploma or GED. Life insurance agents need to have a high school diploma or a GED in order to earn their insurance license. ...
  2. Research licensing requirements. ...
  3. Complete licensing requirements. ...
  4. Pass licensing exam. ...
  5. Consider additional licenses.

Do people who sell life insurance make a lot of money?

According to the most recent data from the Bureau of Labor Statistics (BLS), the median income for insurance sales agents (all types) in the US is $49,840 per year, or $23.96 per hour. This is 37% more than the national median income ($31,133) for workers in all other industries.

What is it called when you sell life insurance?

A life settlement is the sale of a life insurance policy to a third party called a life settlement provider. The owner of the life insurance policy sells the policy to the life settlement provider and receives an immediate payment in return.

How do I convince my clients for life insurance?

The Art of Persuasion: Strategies for Insurance Agents to...
  1. Understanding Client Needs.
  2. Educate, Don't Just Sell.
  3. Highlighting the Value.
  4. Leveraging Social Proof.
  5. Creating a Sense of Urgency.
  6. Personalization.
  7. Building Trust.
  8. Conclusion.

What is life insurance in simple words?

Life Insurance can be defined as a contract between an insurance policy holder and an insurance company, where the insurer promises to pay a sum of money in exchange for a premium, upon the death of an insured person or after a set period.

How to persuade people to buy insurance?

One effective way to convince customers about the need for insurance is to highlight the potential risks and consequences of being uninsured. Paint a vivid picture of the financial and emotional impact that unexpected events, such as accidents, natural disasters, or health issues, can have on their lives or businesses.