What is the average agency turnover?

Asked by: Dedric Marks  |  Last update: July 13, 2025
Score: 4.1/5 (43 votes)

There is one downside of marketing agencies: they almost always have higher than average employee turnover. As of 2022, multiple sources report the average marketing agency turnover rate is right around 30% annually. You read that correctly.

What is the average industry turnover?

By comparison, the 2022 survey reported an average of 24.7%, and the 2023 survey reported an average of 17.3%. The Retail and Wholesale industry in the US has the highest turnover rate at 24.9%. Meanwhile, the Chemicals industry enjoys one of the lowest turnover rates at just 9.1%.

What is the average retention rate for agencies?

These industry retention rates could be a good indicator for your agency, depending on what your agency and your agency clients specialize in. Now, if you take the average of retention rates across industries, CRR generally ranges from 75-80%.

What is the average agency margin?

Average agency margins are in the 11-20% range. Single-digit margins are a sign of trouble. Use a profit margin calculator to figure out your margins. If your margins are too low, adopt value-based pricing, switch to recurring billing and create a capacity plan.

What is the turnover rate for staffing agencies?

Nationally, the average employee turnover rate for staffing agencies is around 25%. That means one in every four of employees is likely to leave annually, which is pretty substantial. What's more, this figure only accounts for permanent staff turnover—recruiters, account managers, technicians, etc.

3 MUST-KNOW Metrics For Marketing Agency PROFITABILITY!

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What is a reasonable turnover rate?

According to Gallup, 10% turnover is healthy, but every industry and every organization is different.

What is a good profit margin for staffing agency?

For example, your markup may be lower in order to staff a high-volume contract. While there may be a lower margin per worker, you're able to recoup expenses based on the head count. Otherwise, it is generally advised to stay in the 45 – 75% range to reach a typical revenue and net profit goal for a staffing agency.

What is the average agency markup?

The average staffing agency markup for temporary employees or independent contractors can range anywhere between 20 – 75%. Permanent placement markups are typically 10 – 20% of the employee's gross annual salary.

How much does an owner of a marketing agency make?

The estimated total pay for a Digital Marketing Agency Owner is $98,750 per year, with an average salary of $70,554 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.

What is an acceptable staff turnover rate?

The lack of relevant data and insights to identify room for improvement supports the perception that a staff turnover rate under 10% - 12% is completely ok. This is true if it is lower than the market average. However, what is good can always be improved.

What is the turnover rate for professional services?

While numbers can vary depending on the source, according to LinkedIn, industries with higher-than-average turnover include: Professional services: 13.4% Tech: 12.9% Entertainment: 11.8%

What is a good industry turnover ratio?

For most industries, a good inventory turnover ratio is between 5 and 10, which indicates that you sell and restock your inventory every 1-2 months. This ratio strikes a good balance between having enough inventory on hand and not having to reorder too frequently.

What is the perfect turnover rate?

According to recruiting giant Monster, "every firm should establish its unique ideal rate." Pro tip: It's important to note that turnover rates vary significantly from industry to industry. However, turnover rates should (ideally) be lower than 10%, which is a very healthy turnover rate across the board.

What is the average turnover rate for SHRM?

The annual turnover rate averages 15 percent across all industries, according to the Society for Human Resource Management's (SHRM) Human Capital Benchmarking database.

How much does an agency make per year?

Placement Fees: When an agency successfully places a candidate with an employer, they typically receive a fee based on a percentage of the candidate's first-year salary. This fee, known as a placement fee, can range from 20% to 30% of the candidate's annual salary and is often paid by the hiring company.

How to pay yourself as an agency owner?

I have written previously about the two income streams you should be receiving from your agency: a salary for your work and a dividend for the profits that you produce. Proper pay means not just receiving these two flows but also ensuring that they are lucrative enough that you feel that what you do is worth it.

What is the failure rate of marketing agencies?

34% of Advertising Agencies Fail Within the First 5 Years.

What is a good profit margin for an agency?

The key is to keep total overhead within 20% to 30% of your agency's gross income. Maintaining overhead costs within this range ensures your agency has sufficient funds to cover operating expenses while leaving a healthy profit margin of 20% to 30%.

What is the average ad agency turnover rate?

There is one downside of marketing agencies: they almost always have higher than average employee turnover. As of 2022, multiple sources report the average marketing agency turnover rate is right around 30% annually.

How much commission should an agency take?

Agencies may take a cut ranging from 20% to 50%, depending on the arrangement.

How lucrative is a staffing agency?

In general, temporary staffing companies run net profits ranging from 3 to 10 percent, depending on the industries served, local conditions and clients' special service requirements. According to analysis, the largest temp staffing companies earn an average net profit margin of approximately 5 percent.

How do you calculate agency margin?

How to calculate agency profit margins
  1. Gross profit margin = (Revenue – Cost of services sold) / Revenue x 100.
  2. Net profit margin = (Net profit / Revenue) x 100.
  3. Operating profit margin = (Operating profit / Revenue) x 100.
  4. Delivery profit margin = (Delivery profit / Revenue) x 100.

How much do nursing agency owners make per year?

The estimated total pay for a Agency Owner is $146,891 per year, with an average salary of $75,578 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.