What makes a hard insurance market?

Asked by: Colby Lehner  |  Last update: April 2, 2025
Score: 4.6/5 (1 votes)

A hard market is the upswing in the insurance market cycle, when premiums increase, coverage terms are restricted, and capacity for most types of insurance decreases.

What are the signs of a hard market in insurance?

A hard insurance market is a period marked by rising rates and coverage becoming more difficult to obtain, in contrast to a soft market, where conditions are favorable to stable or falling prices and plenty of coverage options.

Why is the insurance market so hard right now?

The factors that drive a hard market are many with a significant driver being reinsurance. Specifically, insurance companies are paying more to cede a portion of their risks to reinsurers compared to prior years. Reinsurers have also tightened underwriting and limited their desire for certain risks.

What is a hard insurance market characterized by?

This industry-wide shift, as defined by the Insurance Risk Management Institute (IRMI), is characterized by rising premiums and diminishing insurance capacity to meet demand, and it is not confined to specific carriers, affecting the insurance industry as a whole.

What is the difference between a soft and hard insurance market?

In soft markets, premium prices tend to stay flat, and most insurance companies are happy to break even. In a hard market, pricing can rise back to a more appropriate rate and increase a company's gross written premium.

Hard vs. Soft Insurance Markets Explained | Front Row Insurance Brokers (US and Canada)

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What drives a hard insurance market?

Hard insurance markets may be caused by any number of factors, including falling investment returns for insurers, increases in frequency or severity of losses, and regulatory intervention deemed to be against the interests of insurers.

What is an example of a hard market?

Simply put, a hard market in the insurance world is a time when demand for insurance coverage is high, but the supply is low. Medical malpractice insurance, cyber liability, property insurance and nearly every type of insurance for business or personal use can experience the ups and downs of the insurance market.

Are we in a hard or soft insurance market in 2024?

While the hard market may continue through 2024, experts predict it will soften in 2025. Reinsurance may also increase by the end of the year, leading to softer market conditions in 2025. What does that mean for independent insurance agents? Here's what to watch for in the second half of 2024 and going into 2025.

What is the hardest type of insurance to sell?

Life insurance is the most profitable—and the hardest—type of insurance to sell.

When did the current hard insurance market start?

Since 1985, the insurance industry has experienced three hard markets: 1985-1987, 2001-2004, and 2019-current.

What do insurance companies fear the most?

It's simple: Insurance companies' legal teams hate having to go before juries. Naturally, it's up to juries to apply the law in a fair and even-handed manner. However, it never helps insurance companies to be seen as the villains who are trying to get one over on people in genuine need.

What is the biggest threat to the insurance industry?

Cybersecurity threats

75% of US companies are vulnerable to cyberattacks – and, given they hold sensitive client data, insurance firms are some of the most lucrative targets. This doesn't just pose a threat to the data itself; a breach can erode client trust and create long-term reputation damage.

Are insurance companies actually losing money?

In 2023, insurers lost money on homeowners coverage in 18 states, more than a third of the country, according to a New York Times analysis of newly available financial data. That's up from 12 states five years ago, and eight states in 2013.

Are we still in a hard insurance market?

“Currently, it looks like the hard market is softening as we move to the second half of 2024 and look to 2025,” said a recent article.

What are 4 things that insurance companies evaluate before giving you a price quote?

Rating factors based on the driver
  • Age. Age is a very significant rating factor, especially for young drivers. ...
  • Driving and claims history. This rating factor is straightforward. ...
  • Credit score. Credit is a major — but often overlooked — rating factor. ...
  • Location. ...
  • Other personal demographics.

Is insurance industry stressful?

The insurance sector is known for its high-pressure environment, but the stress has been particularly intense recently due to talent shortages. It's not uncommon for employees to manage heavy caseloads with tight deadlines, exacerbated by a lack of staff.

What type of insurance sales makes the most money?

While there are many kinds of insurance (ranging from auto insurance to health insurance), the most lucrative career in the insurance field is for those selling life insurance.

Which insurance is easier to sell?

First, life insurance sales jobs are abundant and easy to find. Second, commission percentages are very high compared to other insurance sales, such as health insurance. Best of all, life insurance agents get paid commission renewals for as long as a sold policy is in force. This creates a passive income stream.

What is the biggest insurance company to fail?

Executive Life Insurance Company is regarded to be the biggest bankruptcy of an insurance company in the United States in the course of recent years. Based in California, the life company had to file for bankruptcy in 1991 following disastrous investments in junk bonds.

Is a hard market good for insurance?

During a hard market, insurers may limit the types of risks they insure and the coverage they offer, resulting in fewer choices and higher costs for consumers and businesses seeking insurance.

What is the future of insurance industry?

To become true digital leaders, insurers must explore ways to automate and digitize their core value proposition, embedding risk prevention and engineering services directly into the structure of protection products and within routine interactions (e.g., renewing policies, submitting claims).

What ages does insurance go down?

Both male and female drivers see the biggest drop in average annual car insurance premiums between the ages of 18 and 19. This is because younger drivers are seen by most auto insurance companies as riskier to insure due to their overall inexperience behind the wheel.

What are the characteristics of a hard insurance market?

Characteristics of a hard market include low competition among insurers, increased premiums, reduced coverage, charges for cover extensions, harsher interpretation of claims and in some cases, there will be no cover available for clients.

When did the insurance hard market start?

They typically occur in response to major external events that increase the insurers' risk exposure and reduce their profitability. One of the earliest recorded instances of a hard insurance market occurred in the wake of the Great Fire of London in 1666.

What causes a soft market in insurance?

A soft market occurs for a few reasons: Economic Conditions: When the economy is doing well, more people and businesses buy insurance. This increases competition among insurance companies. It also increases the returns on the investments that an insurance company makes with their reserves.