Which LIC policy has sold the most in India?
The Life Insurance Corporation of India (LIC) does not publish a single historical cumulative sales tally for every individual plan over its decades-long history, and popular flagship plans like New Jeevan Anand and Jeevan Umang have traditionally driven the bulk of its endowment and whole-life portfolios.
However, LIC holds official records for high-volume sales milestones:
- Single-Day Record: LIC set a Guinness World Record by issuing 5,88,107 life insurance policies in a single day (on January 20, 2025) during its nationwide "Mad Million Day" campaign.
- Recent Fast-Selling Plan: In terms of rapid short-term uptake, plans like Jeevan Azad notably sold over 50,000 policies within its first 10 to 15 days of launch.
Which LIC policy is the most sold?
The highest-selling and most popular insurance policy from the Life Insurance Corporation of India (LIC) is the LIC New Jeevan Anand Plan.
About LIC New Jeevan Anand (Plan 715)
- Plan Type: Non-linked, participating individual life endowment assurance plan.
- Core Benefit: It combines savings with lifetime financial protection. It pays a lump sum at maturity if you survive, plus it continues life risk coverage even after the policy term ends until the policyholder's demise.
- Entry Age: 18 to 50 years.
- Policy Term: 15 to 35 years.
- Minimum Sum Assured: ₹2,00,000.
Other Top-Selling LIC Policies
- LIC Jeevan Labh (Plan 736): A limited-premium paying endowment plan popular for long-term savings and high bonus potential.
- LIC Jeevan Umang (Plan 745): A whole-life assurance plan providing annual survival benefits (8% of the basic sum assured) after the premium payment term ends.
- LIC Jeevan Amar (Plan 755): A pure risk online term insurance plan favored for high protection at lower cost.
Which LIC policy is best in India?
The best Life Insurance Corporation of India (LIC) policy depends on your financial goal, whether you want pure risk protection, long-term savings, or guaranteed retirement income. You can explore all options directly on the Official LIC India Website.
Top LIC Policies by Category
- Best Term Insurance (Pure Protection): LIC Jeevan Amar or LIC Tech-Term
- Best for: High life cover at low, affordable premium rates.
- Key feature: Offers smoker/non-smoker rates and level or increasing sum assured choices without maturity returns.
- Best Endowment Plan (Savings + Protection): LIC New Jeevan Anand (Plan 715/915)
- Best for: Dual benefits of a maturity lump sum and lifetime risk cover continuing even after the term ends.
- Key feature: Highly popular with bonus facilities and liquidity via policy loans.
- Best Whole Life Plan (Regular Income): LIC Jeevan Umang or LIC Jeevan Utsav
- Best for: Long-term wealth creation and annual survival payouts.
- Key feature: Provides yearly guaranteed percentage payouts (survival benefits) for life after the premium-paying term.
- Best Retirement / Pension Plan: LIC New Jeevan Shanti
- Best for: Securing a guaranteed stream of income post-retirement through a single lump-sum investment.
Which life insurance is no. 1 in India?
The number one life insurance company in India by market share, business volume, and annual premium collected is the state-owned Life Insurance Corporation of India (LIC).
📊 Top Life Insurance Choices
While LIC remains the undisputed leader overall, private insurers dominate specific performance metrics like claim settlement and customer satisfaction.
- 🏛️ LIC of India (Overall No. 1)
- Market share: Largest total volume and policyholder base.
- Backing: Fully government-owned security.
- Claim ratio: ~91.67%.
- 💡 SBI Life Insurance (Top Private Contender)
- Market share: Leading private sector insurer by premium.
- Backing: State Bank of India partnership.
- Claim ratio: ~98.83%.
- 📈 HDFC Life Insurance
- Market share: Consistent top-three private player.
- Strength: Strong digital tools and diverse products.
- Claim ratio: ~99.7%.
- 🔎 ICICI Prudential Life
- Rating: Voted top for customer experience.
- Strength: Fast claims and robust solvency.
- Claim ratio: ~99.34%.
Which LIC policy is best for investment?
LIC Jeevan Labh and LIC New Jeevan Anand are widely considered the best policies for long-term investment and savings combined with life cover.
Top LIC Investment Policies
- LIC Jeevan Labh (Plan 736): A limited-premium endowment plan offering high returns through reversionary bonuses. You pay premiums for a shorter duration (10, 15, or 16 years) while staying covered for a longer policy term (16 to 25 years), making it ideal for doubling money over time.
- LIC New Jeevan Anand (Plan 715): A whole-life endowment hybrid plan that provides a maturity payout plus lifelong risk coverage. Even after the policy matures and the survival benefit is paid, the death cover continues until the insured's demise.
- LIC Jeevan Umang (Plan 745): A whole-life assurance plan providing annual survival benefits (8% of the basic sum assured) from the end of the premium payment term until age 100, followed by a large maturity corpus. It suits steady, long-term income needs.
- LIC Index Plus (Plan 873): A market-linked Unit Linked Insurance Plan (ULIP) that invests in equity and growth funds, making it a better option for higher-return seekers who want market exposure combined with life insurance.
Best LIC Plans in 2025 | Top 5 LIC Plans in India | LIC के 5 बेस्ट प्लान 2025 | Gurleen Kaur Tikku
What is the best LIC plan for investing in 2026?
The best LIC plan for investing depends on your specific financial goals, but top options for 2026 include LIC Index Plus for market-linked returns and LIC Jeevan Umang for guaranteed lifelong income.
Top LIC Investment Plans by Goal
- For Market-Linked Growth: LIC Index Plus (Plan 873) is a Unit Linked Insurance Plan (ULIP) that links your investments to index-based funds, offering a mix of life cover and wealth creation over a 10-to-25-year term.
- For Guaranteed Regular Income: LIC Jeevan Umang (Plan 745) provides a whole-life cover up to age 100 alongside an annual survival benefit of 8% of the basic sum assured after the premium payment term ends.
- For Predictable Lifelong Payouts: LIC Jeevan Utsav (Plan 771) is a limited-premium whole-life plan that offers a regular guaranteed income of 10% of the basic sum assured.
- For Traditional Long-Term Savings: LIC Jeevan Labh (Plan 736) is a limited-premium endowment plan that combines steady savings with life insurance, paying out a lump sum with accrued bonuses at maturity.
- For Retirement / Annuity: LIC New Jeevan Shanti (Plan 858) is a single-premium deferred annuity plan that secures a guaranteed retirement income stream.
Key Investment Benefits
- Tax Savings: Contributions qualify for deductions under Section 80C (up to ₹1.5 lakh), and maturity or death payouts are generally tax-free under Section 10(10D).
- Safety: Traditional policies carry a sovereign guarantee on claims under Section 37 of the LIC Act.
Which insurance policy gives the highest return?
Unit-Linked Insurance Plans (ULIPs) generally provide the highest potential returns among insurance policies because they invest a portion of your premium into market-linked funds like equities.
Types of Insurance Policies and Returns
- Unit-Linked Insurance Plans (ULIPs): Offer the highest growth potential over the long term by tying returns to stock and bond market performance. They include a 5-year lock-in period and allow free fund switches.
- Endowment and Guaranteed Return Plans: Provide safe, fixed, or predictable returns (typically ranging between 5% and 7% interest rates) with zero market risk, but yield lower overall long-term wealth accumulation compared to ULIPs.
- Term Insurance with Return of Premium (TROP): Refunds 100% of your base premiums if you outlive the policy term, but offers no investment profit or growth.
You can compare specific market options using the Policybazaar Investment Plans Guide or look at traditional options on the Policybazaar Traditional Plans Page.
Which LIC policy is best for above 50 years?
For individuals above 50 years old, the best LIC policies focus on guaranteed regular income, retirement planning, or whole-life financial stability rather than long-term wealth accumulation.
Top Recommended LIC Policies for Age 50+
- LIC New Jeevan Shanti: A single-premium deferred annuity plan where you invest a lump sum once and receive guaranteed regular pension payouts after a chosen deferment period (entry age up to 79 years).
- LIC Jeevan Umang: A whole-life assurance plan offering life cover up to age 100 alongside guaranteed annual survival benefits (8% of the basic sum assured) after the premium paying term ends (entry age available up to 55 years).
- LIC Jeevan Akshay VII: An immediate annuity plan that starts providing regular pension payouts right after a single lump-sum premium payment, ideal for immediate post-retirement income.
- LIC Jeevan Labh: A limited-premium endowment plan available for entry ages up to 59 years, helping secure high returns and savings over a 16-, 21-, or 25-year term.
Which is better, LIC or SBI life?
LIC is better for traditional safety and guaranteed returns backed by the government, while SBI Life is better for lower term insurance premiums and flexible, market-linked growth.
Company Overview
- LIC (Life Insurance Corporation of India): A state-owned public sector giant founded in 1956 with a massive rural and urban network. It holds the highest trust and market share in traditional plans.
- SBI Life Insurance: A private sector insurer backed by the State Bank of India and BNP Paribas Cardif. It is known for modern, tech-enabled digital services and diverse product features.
Key Comparisons
- Claim Settlement Ratio (CSR): LIC typically averages around 98.5% to 98.6%, while SBI Life registers around 97%. Both are strong and reliable in honoring claims.
- Cost of Premiums: SBI Life often provides more affordable rates for pure term insurance plans compared to traditional LIC policies.
- Returns & Investment: LIC specializes in endowment and traditional savings plans with guaranteed bonuses. SBI Life offers better Unit Linked Insurance Plans (ULIPs) and market-linked returns for aggressive investors.
- Safety & Guarantee: LIC enjoys a sovereign guarantee from the Government of India, whereas SBI Life operates as a regulated private entity with a healthy solvency ratio above 1.90.
Which One Should You Choose?
- Choose LIC if: You want absolute government-backed safety, traditional savings, and long-term peace of mind for family protection.
- Choose SBI Life if: You want cheaper pure term coverage, higher market-linked investment returns, or modern digital policy features.
Which policy is best for the future?
The best policy for your future is a pure term life insurance plan combined with a separate emergency fund and long-term investments, as it offers the highest life cover at the lowest cost.
🛡️ Term Life Insurance
- What it is: Pure death-benefit protection for a set period.
- Why it works: Maximum coverage for minimal cost.
- Drawback: No cash value or maturity payout if you survive the term.
📈 Market-Linked / Retirement Plans
- What it is: Wealth-building instruments like PPF or NPS.
- Why it works: Harnesses compounding interest for growth.
- Drawback: Subject to market volatility or long lock-in periods.
💰 Endowment / Whole Life Plans
- What it is: Insurance combined with forced savings.
- Why it works: Guarantees a maturity payout.
- Drawback: Significantly higher premiums with lower overall returns.