Who are the main customers of target?

Asked by: Miss Maddison Dietrich  |  Last update: March 25, 2025
Score: 4.5/5 (3 votes)

Target Shopper Demographics
  • 18-24: 12.41%
  • 25-34: 29.56%
  • 35-44: 20.16%
  • 45-54: 17.02%
  • 55-64: 13.13%
  • 65+: 7.72%

Who is Target's biggest customer?

INSIGHTS ON Target Store Shoppers in United States
  • Age.
  • 55 years and above 4.9%
  • 45-54 years 4.5%
  • 35-44 years 9.9%
  • 25-34 years 20.1%
  • 18-24 years 60.7%

Who is the target audience of Target?

The Minneapolis-based brand enjoys a brand awareness of almost 90 percent among grocery store customers in the U.S., more than one-third of whom choose Target as their go-to shopping destination. The American grocery store brand resonates best with Gen Z and Millennials.

What are groups of Target customers?

Dividing a target market into segments means grouping the population according to the key characteristics that drive their spending decisions. Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location.

Who is most likely to shop at Target?

Summed up in three words, one might go with “female, younger and chic.” Females makes that list first because the most notable trait among Target shoppers when compared to their counterparts is that Target draws women, particularly younger ones.

7 Choosing a target customer group

17 related questions found

Who is most likely the target audience?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Who are your main Target customers?

Your target audience is the group of people most likely to want to buy your goods or services. As a business owner, if you can't define your target audience, you're setting yourself up for failure. By understanding your ideal customer base, you understand their wants and needs and how best to cater to them.

What is the target audience group?

A target audience is a group of people most likely to be receptive to messaging for a particular product or service. Defined with the help of processes like customer feedback, market research and competitive analysis, a target audience represents the prospects who are buying what you're selling.

What are the four main segments to target customers?

What are the 4 types of market segmentation?
  • Demographic.
  • Psychographic.
  • Geographic.
  • Behavioral.

Who will be the target buyer?

They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. The more clearly you define your target market, the better you can understand how and where to reach your ideal potential customers.

Is Target middle class?

Target says it's struggling because its core middle- class customer base has been strained by higher prices.

Who are the primary target audience?

The primary audience is the target audience for your particular product or service. These are the people who have buying power and make the final decision on purchases. Primary audiences can include parents buying toys for their children or buyers at a large corporation who are responsible for choosing office supplies.

Who is Target's biggest competitor?

Top 20 Target Competitors & Alternatives in 2025
  • Target's Top Competitors include:
  • 1) Walmart.
  • 2) Amazon.
  • 3) Home Depot.
  • 4) The Kroger Company.
  • 5) Costco.
  • 6) Kmart.
  • 7) Lowe's.

What is Target's target audience?

Target's target market is middle-class families. The company offers a wide variety of merchandise, including apparel, home goods, electronics, and groceries. Target also offers a number of services, such as a pharmacy, a credit card, and a home delivery program.

Who is main Target?

A primary target audience is the group of people that your business or organization most wants to reach with its products, services, or message. This audience is often the one that will generate the most revenue or have the most impact on your organization's goals.

What does Target sell the most of?

In the financial year 2023, 29.57 percent of Target Corporation's merchandise sales corresponded to the beauty and household essentials segment. Meanwhile, apparel and accessories represented 15.58 percent of the total merchandise sales. Merchandise sales represent the vast majority of Target's revenues.

What are the 4 key customer markets?

There are four key customer markets: consumer markets, business markets, global markets, and nonprofit and governmental markets.

What are the four types of target audiences?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

What are the 4 types of target marketing?

The Four Main Targeting Strategies
  • Undifferentiated Marketing (Mass Marketing) Undifferentiated targeting occurs when the business views the target market as a homogenous group. ...
  • Differentiated Marketing (Multi-Segment Targeting) ...
  • Concentrated Marketing (Niche Marketing) ...
  • Customised Marketing (One-to-One Marketing)

What is the main target group?

The term 'target group' refers to people with things in common. They often have similar ages, lifestyles, and ways of thinking. Such people find identical values in your company. However, the term 'target audience' refers to a broader group of people that gathers all target groups into one.

Who are the target audience participants?

A target audience refers to identifying the group of attendees that will be specifically interested in attending your event or can identify with your brand. An event's success will depend on how well the event marketing is pinpointed to a specific group that will benefit from attending your event.

Who is your target market example?

For example, a children's toy may have boys ages 9–11 as the target market and the boys' parents as the target audience. It may also be defined as the consumer segment most likely to be influenced by an advertising campaign.

Who are your target audience?

A target audience is a specific group of people that are likely to be interested in your product or service. This group is identified using characteristics like age, gender, income, location, and interests.

What is the primary target audience?

The primary target audience consists of individuals or businesses that directly buy and use the company's products or services.

Who is your primary target customer?

Your primary target audience is the cream of the crop – the group most likely to convert and become loyal customers. These are the people you should be thinking about first when making marketing decisions. They typically: Have a strong need for your product or service.