Who are the people most likely to buy life insurance?

Asked by: Salvatore Howell  |  Last update: October 28, 2025
Score: 4.5/5 (50 votes)

Younger adults (Gen Z and Millennials) are more likely than the general population to say they need (or need more) life insurance, representing the largest opportunity for the industry.

What type of person buys life insurance?

High net-worth individuals. Those paying off debt. Those concerned about funeral costs. Those looking to provide an inheritance.

Who buys life insurance the most?

Most people who own life insurance are family breadwinners who want to make sure that in the event they die, the future financial needs of dependents, such as a spouse, children or elderly parents, are met.

Who typically should buy life insurance?

You may need life insurance if anyone relies on you financially. People who should consider life insurance include parents of minor children and those with co-owned debt, like a mortgage. Life insurance through your workplace may not be sufficient for your needs.

Who is the target market for life insurance?

Some typical target audiences for life insurance companies include: Working professionals. Retirees and seniors. Millennials.

When is the Best Time to Buy Life Insurance?

22 related questions found

What age group is most likely to buy life insurance?

The majority of people start thinking about a life insurance policy when they reach the age of 30. The reasons are clear: many people decide to start a family at this age or already have a small child or children.

How to find people to sell life insurance to?

How to Get Leads for Life Insurance
  1. Target a Buyer Persona. ...
  2. Find Prospects On LinkedIn. ...
  3. Offer a Free Life Insurance Consultation. ...
  4. Run Facebook Lead Ads. ...
  5. Build a Content Marketing Campaign. ...
  6. Collect Leads From Listing Sites & Directories. ...
  7. Use Social Media. ...
  8. Optimize Landing Pages for Lead Conversion.

What kind of people buy life insurance?

Six Types of People Who Need Life Insurance
  • Married couples.
  • Parents.
  • Homeowners.
  • Singles.
  • Retirees.
  • Business owners.

At what point is life insurance not worth it?

When is term life insurance not worth it? Term life insurance probably isn't worth the costs if you don't have any significant debts to pass on to your loved ones or you don't have dependents or a spouse that you'd leave in a bind by passing away.

At what age should you stop buying life insurance?

Many people in their 60s and 70s may no longer need life insurance. They may have already paid off the house, stopped working, sent the kids off to care for themselves or accumulated enough assets to offset the need for life insurance. But sometimes buying or maintaining a life insurance policy over age 60 makes sense.

What demographic buys life insurance?

Black and white Americans' ownership rate is nearly 10 percentage points higher than Hispanic Americans'. The majority of parents (59%) own life insurance, up five percentage points from 2022, and significantly higher than the general population (52%).

What disqualifies life insurance payout?

Life insurance proceeds can be denied. Some denials are legitimate, like in case of policy lapses, material misrepresentations, or exclusions in the form of illegal activities or war. In other cases, bad-faith insurers use elaborate methods to reject claims so they do not have to pay the proceeds.

Why is life insurance so hard to sell?

Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.

Who really needs life insurance?

People with young children are strongly recommended to have life insurance to protect their family. Homeowners should take out life insurance so that the death benefit can pay off the mortgage. Business owners and those who want to pass down a financial legacy are also advised to purchase life insurance.

Do wealthy people buy life insurance?

High-net-worth individuals often use life insurance to support charitable causes while preserving their wealth for future generations. By naming a charity as a beneficiary of a life insurance policy, individuals can leave a substantial gift to a cause they care about without diminishing their estate.

Who are good candidates for life insurance?

Top 8 Types of Life Insurance Prospects
  • Growing families. Couples who have just married or are having kids are likely to purchase life insurance. ...
  • Existing property and casualty customers. ...
  • New business owners. ...
  • New homeowners. ...
  • People with health issues. ...
  • Young professionals. ...
  • People who've recently lost a loved one.

What age is life insurance worth it?

Generally, the younger and healthier you are when buying life insurance, the more money you'll save. As we age, we're at increased risk of developing health conditions, which can result in higher mortality rates and higher life insurance rates. You'll typically pay less for life insurance at age 25 than at age 40.

What is the major problem with life insurance?

Cons of life insurance

One disadvantage of life insurance is that the older you are, the more you'll pay for a policy. This is because you're more likely to pass away during the policy period than a younger policyholder and will, in turn, cost the life insurance company more money.

What's better, whole life or term life insurance?

Choosing between term and whole life insurance comes down to how long you want coverage and how much you can afford. Term life is more affordable but lasts only for a set period of time. On the other hand, whole life insurance tends to have higher premiums but never expires.

Who is life insurance best suited for?

Life insurance is an important source of protection for parents and consumers who have financial dependents. You can choose between term insurance, which covers you for a certain number of years, and permanent policies that protect you throughout your lifetime.

What not to say when applying for life insurance?

Tobacco use: Lying about smoking on a life insurance application likely constitutes a misrepresentation, even if you only smoke occasionally. Drug and alcohol use: Someone who engages in drug or alcohol misuse may omit this information.

Who benefits most from life insurance?

Why is life insurance important? Buying life insurance protects your spouse and children from the potentially devastating financial losses that could result if something happened to you. It provides financial security, helps to pay off debts, helps to pay living expenses, and helps to pay any medical or final expenses.

How to find people who want to buy life insurance?

Connect with real estate agents, mortgage brokers, financial advisors, and others who deal with people in need of life insurance. By offering mutual referral arrangements and collaborating on joint marketing efforts, you can expand your reach and generate quality leads from trusted sources.

Do people make a lot of money selling life insurance?

Annual income for a life insurance agent can vary from as little as $28,000 per year to as much as $125,000 per year. How much money you can make selling life insurance will depend on a variety of factors, including your own ability to convert leads to customers, as well as the area in which you live.

What is a person that sells life insurance called?

Life insurance agents are licensed professionals who sell life insurance.