Who does AARP target?
Asked by: Kaia Kshlerin IV | Last update: January 13, 2026Score: 5/5 (3 votes)
Who is the target audience for AARP?
AARP The Magazine is America's #1 most-read magazine. It celebrates key 50+ life stages and lifestyles through three demographic editions, tailored to readers in their 50s, 60s and over 70+ years.
Who does AARP advocate for?
As a strong, nonpartisan advocate for social change at the local, state and national levels, AARP Advocacy fights for issues that matter to the more than 100 million Americans over age 50, their families, and society, such as: Promoting adequate, affordable health care, including prescription drugs and long-term care.
What is the AARP focused on?
AARP is dedicated to protecting Medicare and ensuring quality, accessible health care for older Americans. We advocate for policies that strengthen Medicare's financial stability — and to expand coverage and reduce out-of-pocket costs.
What group is AARP trying to represent?
What Is AARP? AARP, previously known as the American Association of Retired Persons, is America's leading organization for people aged 50 and older. It is an association that provides benefits, marketing services, and lobbying on behalf of members.
The Hidden Benefits of AARP Membership Revealed
What is AARP fighting for?
Government Advocacy
AARP is fighting for you on important national and state issues such as Social Security, Medicare, Rx prices, fraud prevention and more. Information about AARP's advocacy work is available online. Learn More.
Does AARP support LGBTQ?
AARP is committed to LGBTQ+ rights. For us, LGBTQ+ communities are a vital part of the quality of American life.
What is the main goal of AARP?
Our mission remains “empowering people to choose how they live as they age”, through a broad variety of programs, advocacy and media.
Is AARP only for US citizens?
Non-EU and non-UK international residents
If you do not live in the European Union (EU), the United Kingdom (UK), or the United States (U.S.), you are still able to: Join AARP (you can only select the 1-year Membership term when joining from outside the U.S.) Renew your membership.
What does AARP lobby for?
Social Security and Medicare: AARP worked hard to keep Social Security and Medicare off the chopping block during the debt ceiling debate this year in Congress, and we will continue to work to protect and strengthen these programs for generations to come.
What is the ideology of the AARP?
AARP is dedicated to enhancing the quality of life for all as we age. We lead positive social change and deliver value to members through advocacy, service, and information to make things better for society and play a positive role in communities of all kinds.
Why is the AARP so powerful?
Advocacy. AARP fights for age 50 and over individuals and their families at the local, state and national levels. We work on important issues, such as: Leading efforts to update Social Security and promote other retirement savings efforts to help everyone achieve lifetime financial security.
What is AARP in UK?
AARP in England is here to help you take on today – and every day. From sharing practical resources like job, health, and financial workshops, to holding fun activities and events, AARP is providing opportunities to connect and help build an even stronger England.
What group of people does the AARP work to protect?
AARP, formerly the American Association of Retired Persons, is an interest group in the United States focusing on issues affecting those 50 years old and older. The organization, which is headquartered in Washington, D.C., said it had more than 38 million members as of 2018.
Who are mostly the target audience?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Who should have AARP?
All people age 50 and older are eligible for membership with AARP. As an AARP member, you will get a free secondary membership for your household, access to hundreds of carefully chosen discounts, programs and services, AARP The Magazine, and much more.
Why would someone join AARP?
Bottom line. AARP members can take advantage of discounts for travel, cell phone services, insurance and more. And you don't have to be 50 or older to join AARP. Plus, it's cheap, the first year only costs $12 (with automatic renewal), and you can easily save many times that by using a single discount.
Does AARP only work with United Healthcare?
UnitedHealthcare Insurance Company (UnitedHealthcare) is the exclusive insurer of AARP Medicare Supplement insurance plans.
What is AARP and who qualifies?
All people age 50 and older are eligible for membership with AARP. As an AARP member, you will get a free secondary membership for your household, access to hundreds of carefully chosen discounts, programs and services, AARP The Magazine, and much more.
What issues does the AARP focus on?
The AARP Public Policy Institute focuses on issues importance to older adults: Social Security; health issues; Medicare, Medicaid and the Affordable Care Act; work and retirement; long-term services and supports and family caregiving; consumer protection; livable communities.
Who are the key members of the AARP?
- Annette Franqui, Board Chair.
- Beth Ellard, First Vice Chair.
- Lloyd Johnson, Second Vice Chair.
- Robert Blancato.
- Margot James Copeland.
- Joseph F. Coughlin.
- Jeffrey D. Dunn.
- Jo Ann Jenkins.
How does AARP make money?
AARP, the nonprofit entity, is the parent organization of two for-profit wholly owned subsidiaries, AARP Services, Inc. and AARP Financial,8 which generate revenue from insurance products, marketing deals, and other products and services offered to members.
What does the AARP oppose?
AARP opposes TRUST Act
Proposals like the TRUST Act would give a handful of lawmakers the power to propose cuts behind closed doors with fast-track legislative consideration with minimum transparency and oversight from voters,” said Nancy LeaMond, AARP executive vice president and chief advocacy and engagement Officer.
What age does AARP stop?
People ages 50 and older are eligible for a full AARP membership, but members younger than 50 can also access benefits that aren't age-restricted, according to the organization's website. For example, The Hartford only offers auto insurance discounts to AARP members who are 50 or older.
How many older adults identify as LGBTQ?
An estimated 1.5 million adults age 65+ are lesbian, gay or bisexual (LGB). [About 4.1% of American adults identify as LGB, for an estimated 1.5 million LGB elders today. This total is expected to grow to nearly 3 million by 2030. 1 Unfortunately, there is little information on the number of transgender older adults.]