Why am I not getting 40% off coupons from CVS anymore?


Editorial team Published on

CVS has significantly reduced or completely stopped sending out high-value weekly percentage-off coupons (like 30% to 40% off regular-priced items) as part of a broader shift in their promotional strategy.

Why the Change Happened

  • Corporate Strategy Shift: CVS updated their ExtraCare rewards program and promotional algorithms, moving away from frequent high-value item discounts toward targeted digital offers and ExtraBucks Rewards.
  • Algorithmic Targeting: The system now personalizes rewards based on individual shopping habits. If the algorithm detects you regularly buy certain items or if it wants to incentivize a return after a dry spell, coupons may appear intermittently or change to lower-value threshold offers.

Tips to Reset or Trigger New Coupons

Shoppers on community forums like Facebook share several workarounds that have occasionally revived their offers:

  • Stop shopping temporarily: Pause using your ExtraCare card for a few weeks to let the system flag your account as inactive and trigger a "we miss you" promotion.
  • Make a small purchase: Buy a cheap, full-price item in-store and scan your card to see if it wakes up the register/app algorithm.
  • Resubscribe digitally: Unsubscribe and then re-opt into marketing emails and text alerts via the CVS Health App.
  • Check app notifications: Ensure digital clipping is active, as CVS has shifted most available savings directly into app-exclusive digital deals rather than emails or paper cash register tape (CRTs).