Do people who sell life insurance make good money?

Asked by: Esther Schneider  |  Last update: June 29, 2025
Score: 4.6/5 (65 votes)

Annual income for a life insurance agent can vary from as little as $28,000 per year to as much as $125,000 per year. How much money you can make selling life insurance will depend on a variety of factors, including your own ability to convert leads to customers, as well as the area in which you live.

Is selling life insurance a good income?

As of Jan 18, 2025, the average annual pay for a Life Insurance Sales Agent in California is $113,805 a year. Just in case you need a simple salary calculator, that works out to be approximately $54.71 an hour. This is the equivalent of $2,188/week or $9,483/month.

Why do most life insurance agents quit?

Research shows (opens in a new window) that 80% of finance and insurance agents feel they aren't valued at work; they feel they are “only evaluated on what went wrong or could have been done better.” This is a major issue for finding and retaining top talent, which is more important than ever (opens in a new window).

How much do life insurance salesmen make per sale?

Commission structures vary by policy and company. But typically, life insurance agents receive as commission 60% to 80% of the premiums you pay in the first year. They collect smaller commissions in subsequent years. Added up, 5% to 10% of all the premiums you pay over the life of the policy could go to commissions.

Can selling life insurance be a side hustle?

Earn Supplemental Income

Looking to make some extra cash on the side? Now's the perfect time to start selling insurance! While we would never recommend going into any profession solely for the money, some people do enjoy earning something a little extra on top of their primary income.

I Asked 166 Life Insurance Agent How Much Money They ACTUALLY Make Per Month

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How hard is it to start selling life insurance?

There are many challenges facing new life insurance agents. The pay is usually straight commission. Finding qualified customers yourself is notoriously difficult, and the few leads that your company may give you have usually been contacted by dozens of agents already.

Is selling life insurance stressful?

Insurance sales jobs are highly stressful with little pay guarantee and is an industry with a high quit rate. To be successful in the industry, new agents should understand the skills and attributes that are common among top producers.

Is selling insurance a good career path?

Strong earning potential

A career selling insurance can be a good way to make money. It provides many opportunities to earn a high income with strong potential for growth.

What kind of insurance agent gets paid the most?

While there are many kinds of insurance (ranging from auto insurance to health insurance), the most lucrative career in the insurance field is for those selling life insurance.

What is the commission for selling life insurance?

How Life Insurance Agents Earn Income. Most of a life insurance agent's earnings will come from commissions. For every policy sold, the insurance agent earns a large upfront commission. This rate can range from 40% to 100% of the first-year premium, the amount the policyholder pays for the policy.

Why are insurance agents so rich?

One of the primary reasons insurance agents can accumulate wealth is their commission-based income structure. Unlike salaried employees, agents earn a percentage of the premiums they sell to clients. As they build a client base and generate more sales, their income potential increases.

How many people fail at selling life insurance?

A more accurate statement is that 93% of agents choose to leave within three years.

Is it hard being a life insurance agent?

“Being an insurance agent is not easy – at least if you want to be a good one,” he explains. “Most people become agents because they think it will be easy to make a ton of money and have a passive income stream. But that is incorrect. To be a successful agent, you must work harder than you ever expected.”

Can you become a millionaire selling life insurance?

Some agents, advisors, and multi-line agents made a million dollars in the first year they worked with us selling life insurance! While most of the others it took 2, 3, or more years to make a million dollars per year selling life insurance.

What are the disadvantages of being an insurance agent?

Insurance agents often face pressure to achieve their goals while simultaneously providing exceptional customer service, meeting sales quotas, and staying abreast of industry regulations. This, combined with the responsibility of safeguarding clients' financial well-being, can make for a stressful work environment.

Do you have to be good at math to sell life insurance?

Agents work with complicated policies, and they need to make sure that the policies are a good fit for their customers. This requires considering multiple factors. Additionally, insurance agents may perform math calculations and need to take detailed notes when meeting with clients.

What is the hardest part of being an insurance agent?

What is the hardest part of being an insurance agent? The hardest part of being an insurance agent often revolves around the constant need for lead generation and sales. Many agents struggle with the cold calling aspect, where rejection is frequent, and maintaining a steady stream of new clients can be challenging.

What is the most lucrative type of insurance to sell?

Life insurance is the most profitable—and the hardest—type of insurance to sell. With the highest premiums and the longest-running contract, it brings in cash over a long period of time. In the first year, agents make the largest annual sum on a policy, bringing in anywhere from 40–120% of the policy premium.

Which insurance company has best salary?

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Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

How do I get started selling life insurance?

You'll need to complete your state's pre-licensing education requirements, pass an insurance licensing exam, apply for a license with your state, receive a National Producer Number (NPN), and then either find a job with a life insurance company or start your own.

Why is selling insurance so hard?

There is a very high turnover rate in insurance sales & you have to constantly keep up with rules changing, plan changes, etc. Being a broker means you can offer people the plan that works best for their needs, not just shove the one company you're contracted with in their face knowing better is actually out there.

What is the hardest part of selling life insurance?

Building trust with potential clients is perhaps the most demanding part of selling insurance. It requires more than just pitching policies and presenting numbers; it's about establishing a personal connection, actively listening to their concerns, and providing them with comprehensive solutions.

How fast can you make money selling life insurance?

Most businesses don't make any profit in their first year of operating. It could take anywhere from 18 to 24 months for your insurance sales to actually provide profit. Don't feel discouraged. Every small business owner has to clear this hurdle.

How much do life insurance agents make per policy?

How do life insurance agents get paid? The most common way life insurance agents make money is through commissions. Generally, agents receive front-loaded commissions of 40% to up to 115% of the policy's first-year premiums, although the figure for renewals falls steeply to about 1% or 2%.