Does color affect car price?

Asked by: Mr. Sylvester Shields  |  Last update: November 20, 2025
Score: 4.7/5 (67 votes)

Does Car Color Affect Price? In general, color won't affect the price a buyer pays for a new vehicle. It can, however, affect the resale value—but not for the reasons you might expect. Supply and demand and the combination of vehicle color and type (i.e. sports cars) also play a role.

What color makes a car more expensive?

As of June 2023, the car colors that retain a higher resale value are: Yellow (13.5% value lost over three years) Orange (18.4% value lost over three years) Red (20.6% value lost over three years)

What color car holds its value best?

What the research says. For the car market in general, the above-average colors for resale value are yellow, beige, orange, green, red, white and blue. These could be good choices if resale value is a top concern.

What car color is the cheapest?

White is often cited as the least expensive color for automotive paint due to its high demand and efficiency in production and application processes.

Does the color of your car affect your insurance rate?

Does car color affect insurance rates? The color of your car doesn't affect your insurance rate. Instead, your insurance company uses other information, like your car's age, location, usage, and your driving record, to help determine insurance rates. Learn more about the factors that impact auto insurance pricing.

How Does Color Affect Car Negotiation/Price?

37 related questions found

What car color has the highest insurance?

You may have heard red cars are more expensive to insure. But, according to the Insurance Information Institute (III), the color of the car you drive does not affect the price of auto insurance.

What color car is the least stolen?

Studies suggest that white is one of the safest colors for a car. This is because white tends to be the most visible at night and in other weather conditions (except for snow), unlike darker car colors. Silver is a close second, but it does become harder to see in foggy conditions and at dusk.

What color car gets hit less?

Overwhelmingly, white is considered the safest car color with the lowest risk of being struck.

What is the most expensive color?

Google "the most expensive pigment" and you'll find that Lapis Lazuli is believed to be the most expensive pigment ever created. It was pricier than its weight in gold.

What is the number 1 car color?

White is the overwhelmingly most popular car color in 45 of 50 states, while black is the most popular in the remaining five.

What is the hardest color of car to sell?

Worst Car Colours for Resale Value:
  • Gold: While it may be a unique choice for some, gold cars often have lower resale values as they may be seen as dated or less universally appealing.
  • Purple: As a less common and quite specific colour, purple cars can be harder to sell and might fetch a lower resale price.

What color car depreciates the fastest?

Popular colors like Black, White and Silver depreciate at a rate close to average. If resale value is important to you, you'll probably want to steer clear of gold and brown, colors that depreciate far worse than average.

Which car color is toughest to maintain?

Conclusion. The bottom line is, white cars are by far the easiest to keep clean. Black cars are the hardest, as they show grime more easily and don't hide imperfections well at all. Red—or any other bright color that requires frequent cleaning—isn't ideal, but it can still work if you have some time and patience.

What color car looks most luxurious?

Pearl White – White cars with a pearl finish offer a sense of purity and high-end appeal. The pearlescent effect adds depth and complexity to the paint, making the vehicle stand out as luxurious and well-crafted.

What is the least popular car color?

Cream, maroon and pink are the least popular colours among British new-car buyers. Combined, they recorded less than 1% of all new car hues.

What car color is the best resale?

Although bright, trendy colors may seem like a wise choice, according to Kelley Blue Book, neutral colors such as silver, gray and white are your best bet for resale value. Unlike brightly colored cars, they are easier to keep clean and require less maintenance.

What color makes you look expensive?

Cream and beige tones can make any outfit significantly more expensive, but paired with navy, even for a casual look, this combination always looks so upscale.

What is the richest looking color?

Royal blue, deep purple, deep red (burgundy)… such colors are, in general, dark and saturated, thru to black. Reflective surfaces (glass, crystal, silver, platinum) tend to be neutral, while certain metals (gold, brass, copper, bronze) tend to be warm.

What is the rarest color?

Blue is one of the rarest of colors in nature. Even the few animals and plants that appear blue don't actually contain the color. These vibrant blue organisms have developed some unique features that use the physics of light. First, here's a reminder of why we see blue or any other color.

What color car gets stolen the most?

According to the National Insurance Crime Bureau, black, silver, white, green, and gold cars are the most stolen. Many of those car colors blend in better than others.

What's the safest car color?

White is also considered the safest color. In fact, in comparison to white vehicles, black cars are 12% more likely to be involved in an accident. While there are several possible explanations for this correlation, the most obvious is visibility.

What color of car gets pulled over the most?

Which Color Gets Pulled Over the Most? According to the National Motorists Association, white-colored vehicles get pulled over the most. That said, red vehicles come in second, followed closely by gray and silver. Unsurprisingly, white cars are stopped by law enforcement because it's the most common vehicle color.

Which color car would you avoid?

Multiple studies have concluded that black is the most dangerous color car you can drive. Black vehicles are involved in significantly more crashes than other color cars. Most researchers believe that this is likely due to the fact that black cars can be really tough to see.

Which car cannot be stolen?

According to an insurance report by HLDI, vehicles like the Tesla and other fully electric vehicles remain among the hardest overall for thieves to steal. Volvo XC60, Subaru Ascent, and certain Chevy and GMC models are giving car thieves a run for their money also.

What color car loses its value the fastest?

What colour car loses its value the fastest? The likes of brown and gold have appeared at the top of fastest-deprecating lists, but silver, black, and white can depreciate quickly too, because they're so common.