How do I approach a life insurance prospect?

Asked by: Prof. Eddie Haley MD  |  Last update: September 25, 2025
Score: 4.3/5 (67 votes)

You can lure prospects into a discussion about life insurance by using an opening line that doesn't create tension, but rather influences. You should want to get their attention and then build toward a more focused discussion.

How to approach people to buy life insurance?

The most proven method is personal prospecting, that is talking to as many people as possible. Telling them what you do and listening carefully. When life insurance meets a need, and you understand the possible client, it is natural for you to help them get the right policy.

How to get prospects for life insurance?

9 Life Insurance Prospecting Tips to Get Tons of Leads
  1. Generate a plan.
  2. Be the big fish.
  3. Create a bio.
  4. Use your network.
  5. Ask for help.
  6. Segment your audience.
  7. Establish your market.
  8. Become known.

How do you start a conversation to sell life insurance?

For example, instead of starting with “I'm calling to talk about our life insurance product…”, you could say, “I noticed that you've recently welcomed a new member to your family, congratulations! I'm calling because I believe I have some information on securing your family's future that you might find valuable.”

How do I find people interested in life insurance?

Run A Referral Program

Encourage leads to refer your life insurance services to their family, friends, and colleagues. It is a form of word-of-mouth marketing, which leads are more likely to trust as referrals come from people they know and like. You can also incentivize leads for making a referral.

Patrick Bet-David Gives Great Advice To New Insurance Agents!

37 related questions found

How do I get people to get life insurance?

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

How can I attract people to my insurance?

How to promote your Insurance Company and Attract New Customers
  1. Understanding Your Target Audience.
  2. Demographics and Preferences.
  3. Customer Pain Points.
  4. Engagement Strategies.
  5. Creating a Strong Brand Image.
  6. Optimizing Your Website.
  7. Local Events and Sponsorships.
  8. Building Business Partnerships.

How to motivate someone to buy life insurance?

  1. Create a Comprehensive Customer Profile.
  2. Place a Greater Focus on Value vs. Price.
  3. Uncover the Reason They're Delaying a Life Insurance Decision.
  4. Play Up Benefits vs. Features.
  5. Anticipate and Solve Pain Points.

Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

How to approach a stranger for insurance?

Hook your prospect with a strong opening sentence: It should address the needs of customers and why do they need insurance. Address their pain points: Most insurance customers tend to have common questions, and these are usually their concerns. It may include the premium amount, coverage, and even claims.

How do I market myself as a life insurance agent?

11 Powerful Life Insurance Marketing Strategies
  1. Awareness Stage. Drive Customer Engagement Through Social Media. ...
  2. Consideration Stage. Create a User-Friendly Website. ...
  3. Decision Stage. Leverage Online Reviews and Testimonials. ...
  4. Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.

Why do most life insurance agents fail?

The most commonly cited reason insurance agents fail is that they fail to listen to their customers and take the time to find the best product to suit their needs. Agents who bring the right solutions to customers build trust, and that helps them build a book of loyal customers.

Where to look for prospects?

6 Channels to find your new prospects online
  • Leverage social media platforms to connect with your target audience.
  • Use email marketing strategies to engage with prospects.
  • Calls to boost conversions.
  • Take advantage of paid ads for maximum exposure.
  • Leverage referral programs and partnerships for long-term growth.

What to say to sell life insurance?

Let them know how a life insurance policy will help them out in specific scenarios. It's okay to ask someone what she would do if her husband died and how she would support her family. Make your prospects really think about how his family would keep up their standard of living if he were to suffer a catastrophic event.

Why millionaires are buying life insurance?

Life insurance purchased by wealthy people and businesses is often used as a vehicle for providing liquidity, reducing financial liabilities, and reducing their tax profile.

Is it hard to get into selling life insurance?

You can make a good living selling life insurance, especially if you continue to earn commissions on policies you have already sold. However, it is not an easy career, as it requires constantly working to find leads, build relationships, and make sales.

How to convince someone to buy life insurance?

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.

How fast can you make money selling life insurance?

Most businesses don't make any profit in their first year of operating. It could take anywhere from 18 to 24 months for your insurance sales to actually provide profit. Don't feel discouraged. Every small business owner has to clear this hurdle.

How to sell life insurance like a pro?

Follow These Tips and Find Out How to Sell Life Insurance Successfully
  1. Know Your Product. As a life insurance agent, knowing your product inside out is critical. ...
  2. Personalize Your Pitch. ...
  3. Leverage Verified Leads. ...
  4. Build Trust with Prospects. ...
  5. Use Digital Marketing Strategies. ...
  6. Overcoming Objections. ...
  7. The Art of Closing.

How to approach people about life insurance?

How to discuss the need for life insurance
  1. Pick the right time and place. The when and where are key to success here. ...
  2. Don't assume doubt. You might assume your loved ones want to avoid the life insurance talk at all costs. ...
  3. Center the discussion on goals. ...
  4. Provide strong data.

Who usually buys life insurance?

Most people who own life insurance are family breadwinners who want to make sure that in the event they die, the future financial needs of dependents, such as a spouse, children or elderly parents, are met.

How to find clients to sell life insurance?

How Do Insurance Agents Get Clients? 6 Strategies You Can Use
  1. Blog posts.
  2. Webinars.
  3. Professional partnerships.
  4. Client referrals.
  5. Google My Business.
  6. Paid ads.

How do I approach strangers to sell insurance?

Building trust with strangers isn't easy, but there are a few things you can do that will help.
  1. Position yourself as someone who knows the local area.
  2. Try to break the ice and don't go straight into a pitch.
  3. Use yours and their first name.
  4. Always be honest.

What triggers people to buy insurance?

To help you out, here are the most common events that trigger people to purchase Life Insurance—or to review their existing policy.
  • Getting Married and/or Moving in with your Partner. ...
  • Buying a Home. ...
  • Having Children. ...
  • Changing Employment. ...
  • Starting a Business.