How do you find clients for life insurance?

Asked by: Marlin Lesch  |  Last update: May 6, 2025
Score: 4.3/5 (7 votes)

Ways on How to Find Clients for Life Insurance
  1. Life insurance leads from insurance agencies. One of the easiest ways to guarantee a steady flow of leads is to work for an agency that provides leads to its agents. ...
  2. From third-party companies. ...
  3. Networking. ...
  4. Online marketing. ...
  5. Referrals. ...
  6. Find what works best for you.

How to find clients to sell life insurance?

How Do Insurance Agents Get Clients? 6 Strategies You Can Use
  1. Blog posts.
  2. Webinars.
  3. Professional partnerships.
  4. Client referrals.
  5. Google My Business.
  6. Paid ads.

How do you find people who need life insurance?

Connect with real estate agents, mortgage brokers, financial advisors, and others who deal with people in need of life insurance. By offering mutual referral arrangements and collaborating on joint marketing efforts, you can expand your reach and generate quality leads from trusted sources.

How to get people to buy life insurance?

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

How do I find potential customers for insurance?

5 Ways Insurance Agents Find Clients
  1. Talking With Family and Friends. When you start your new role as an insurance agent, you'll want to share the good news with your family and friends. ...
  2. Promoting Through Word of Mouth. ...
  3. Making Community Connections. ...
  4. Advertising. ...
  5. Using Online Opportunities.

How To Find Clients As A New Insurance Agent? | Advice For New Financial Advisor | Dr. Sanjay Tolani

39 related questions found

How can I attract people to my insurance?

How to promote your Insurance Company and Attract New Customers
  1. Understanding Your Target Audience.
  2. Demographics and Preferences.
  3. Customer Pain Points.
  4. Engagement Strategies.
  5. Creating a Strong Brand Image.
  6. Optimizing Your Website.
  7. Local Events and Sponsorships.
  8. Building Business Partnerships.

What is the best way to find potential customers?

10 Ways to Get New Customers
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Use online reviews to your advantage.

How to effectively sell life insurance?

12 TIPS FOR A SUCCESSFUL LIFE INSURANCE SALES PRESENTATION
  1. GET TO KNOW YOUR CLIENT. ...
  2. PERSONALIZE YOUR PRESENTATION. ...
  3. TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
  4. USE VISUALS. ...
  5. ASK YOUR CLIENT QUESTIONS. ...
  6. HELP THEM SOLVE A PROBLEM. ...
  7. INCLUDE COMPETITORS. ...
  8. CREATE A REPORT YOUR CLIENT CAN KEEP.

How to get life insurance without a job?

If you've been unemployed for six months or less, and are actively searching for a job, many insurance companies may move forward with your application and consider your previous income level as a guide. If you've been unemployed for longer than that, the insurer will often want to know why.

Who buys the most life insurance?

Millennial and Gen X generations are significantly more likely to own term life insurance when compared to younger and older generations. 72 percent of Gen Z Americans are likely to own permanent coverage, the most likely group of the generations.

Who is the target market for life insurance?

Identify Your Target Audience

This knowledge will help you tailor your marketing messages and strategies to resonate effectively with your target audience. Some typical target audiences for life insurance companies include: Working professionals. Retirees and seniors.

How to find people who want to buy insurance?

So if you are a new agent wondering how insurance agents get leads, here are 33 ways to get you started:
  1. 1Customer referrals.
  2. 2 Run a referral program.
  3. 3 Use social media.
  4. 4 Google search ads.
  5. 5 Email marketing.
  6. 6 Create a blog.
  7. 7 Create a good website.
  8. 8 Purchase lead lists.

Who is most likely to need life insurance?

Parents, small business owners, retirees and those with dependents could benefit significantly from life insurance policies. Term life insurance is typically more affordable and suitable for young adults, while permanent policies offer lifelong coverage with a cash value component.

Why is it hard to sell life insurance?

Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.

Where do I find people that need life insurance?

15 Tips To Generating More Life Insurance Leads
  • Finding Prospects On LinkedIn. ...
  • Networking With Other Professionals. ...
  • Start A Blog. ...
  • Create A Content Marketing Campaign. ...
  • Listing Sites And Directories. ...
  • Maintain A Social Media Presence. ...
  • Run A Referral Program. ...
  • Google Search Ads.

How do I approach strangers to sell insurance?

Building trust with strangers isn't easy, but there are a few things you can do that will help.
  1. Position yourself as someone who knows the local area.
  2. Try to break the ice and don't go straight into a pitch.
  3. Use yours and their first name.
  4. Always be honest.

What will disqualify me from life insurance?

A few common examples of pre-existing conditions include high blood pressure, diabetes, cancer, and asthma. Previous injuries might be considered pre-existing conditions, depending on their severity and any lasting effects.

Can I buy life insurance without a broker?

Direct term life insurance is a policy you can buy directly through an insurer instead of going through a broker or agent. It works like any term life insurance policy, offering coverage for a fixed 10 to 30-year period, depending on your choice. Premiums are more cost-effective, given the sizable death benefit.

Do you need proof of income for life insurance?

You need to provide income proof to confirm your financial standing. Income proof documents include salary slips, bank statements, Form 16, or Income Tax Returns. These documents help the insurance provider assess your financial capacity to pay the premiums and the sum assured.

Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

Do insurance agents get a base salary?

Insurance agents usually make money through commissions, with the commission amount often depending on the type and number of insurance policies they have sold and whether these policies are new or renewals.

How to get started in selling life insurance?

You'll need to complete your state's pre-licensing education requirements, pass an insurance licensing exam, apply for a license with your state, receive a National Producer Number (NPN), and then either find a job with a life insurance company or start your own.

Where can I find customers?

8 Ways to Find Your First Customers
  1. Make a list. ...
  2. Look for referrals. ...
  3. Work your network. ...
  4. Show it off. ...
  5. Attend industry events. ...
  6. Team up with other business owners. ...
  7. Build an online presence. ...
  8. Spread the word on social.

How do you find a potential client?

How to find customers
  1. Identify your target audience. ...
  2. Define your budget. ...
  3. Research the industry. ...
  4. Develop an organic search strategy. ...
  5. Create original social media content. ...
  6. Invest in a paid social media advertising. ...
  7. Use a pay-by-the-click strategy. ...
  8. Employ a print strategy.

How to find potential leads?

What you'll learn:
  1. Ask for referrals.
  2. Conduct regular customer care calls.
  3. Lead nurturing: Keep in contact with past referrals.
  4. Be a trusted source of information.
  5. Use the internet to highlight your expertise.
  6. Network online.
  7. Be social.
  8. Do some good, old-fashioned networking.