Why did Anthem rebrand?

Asked by: Jacky Lind  |  Last update: June 14, 2025
Score: 4.7/5 (21 votes)

We wanted the name to strengthen the Anthem Blue Cross Blue Shield brand and allow it to focus on what it does in local markets, while also introducing a corporate name that allows us to really stand for who we are.

Why did Anthem rebrand to Elevance?

The goal of the change is to underscore Anthem's effort to grow beyond a health insurance company to represent a "lifetime partner" in the health of its members.

Why did Anthem change its name?

Why the change? The upcoming name change reflects the company's strategy to elevate the importance of whole health and to advance health beyond healthcare for our customers, their families, and our communities.

Why did EA stop supporting Anthem?

At some point, EA pulled the plug; likely there was either no clear vision to deliver a profitable game, greater development issues than anticipated, some other issue drawing out timelines to complete development, or some combination of the three that killed Anthem.

Why did Empire change to Anthem?

Empire joined Anthem in 2006, and the new name represents the next stage in the company's journey to merge with the national brand, benefiting from combined resources and capabilities of its parent company and affiliates, company executives said.

Health Insurer Anthem To Rebrand Company As ‘Elevance Health’

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Why did they cancel Anthem?

Despite some positive sales achievements, reaching over 5 million lifetime sales, the game failed to meet commercial expectations. Although BioWare announced in February 2020 that they would be reinventing the core gameplay of Anthem as part of a long-term plan, all future development was ceased in February 2021.

Did Anthem buy out Blue Cross Blue Shield?

In 1996, The Associated Group changed its name to Anthem Insurance Company. In August 1997, Anthem acquired Blue Cross and Blue Shield of Connecticut. It also sold Acordia to management. In 1999, Anthem acquired Blue Cross and Blue Shield of New Hampshire and Blue Cross and Blue Shield of Colorado and Nevada.

Is Anthem 2 coming out?

While it's not entirely uncommon to see developers mourning titles they have worked on before, it's not very likely that Anthem will return in either a reboot or a sequel. Not only did the game receive harsh criticism when it was released, but BioWare has moved on.

Why did Anthem flop?

Ultimately, “Anthem” could not find a player base. Not only did people not want to spend money on the many microtransactions, which EA relies upon and is the entire reason the company has been pushing live service, but people didn't want to buy or play the game at all [1].

Was Anthem ever fixed?

Unlike Destiny, Anthem did not get that second chance. While BioWare did patch parts and eventually hoped to release a giant overhaul, EA scrapped this 'Anthem Next' in February 2021 so BioWare could focus efforts on Dragon Age 4 and the mysterious new Mass Effect.

Why was anthem not popular?

Anthem is BioWare's biggest failure in its 29 year history. The third-person shooter marked the studio's first and final expensive and misguided step into the games-as-a-service space, and was met with skepticism before launch, before becoming a notorious flop upon release.

Why did anthem get abandoned?

It was further reported by a former Electronic Arts manager on LinkedIn that, in its lifetime, Anthem sold five million copies, falling short of EA's expectations. It was ultimately abandoned by BioWare, with the roadmap being mostly undelivered, and over time, the player count plunged.

Who is anthem merging with?

Anthem to Acquire Cigna - The OrthoForum.

What is Amerigroup called now?

On January 1, 2024, Amerigroup will become Wellpoint.

Who is the CEO of Elevance?

Gail Koziara Boudreaux (née Koziara, born 1960) is an American businesswoman. She is the president and CEO of Elevance Health since 2017, and has been an executive for other health insurance companies including Aetna, BlueCross BlueShield of Illinois (2002), and UnitedHealth Group (2008).

Is Anthem Elevance the same as Anthem Blue Cross?

Anthem, Inc. is Now Elevance Health. Anthem, Inc., the parent company of Anthem Blue Cross of California, has rebranded to Elevance Health, Inc. Anthem Blue Cross of California and the other Elevance Health affiliated health plans are not changing their names.

Is Anthem shutting down?

Can Anthem still be played? Yes. The servers are still up and will remain online. There are no plans to shut the servers down as it is explicitly mentioned that the live service will be kept running, as it has been since update 1.7.

Why is Anthem so slow?

Anthem is a multiplayer online game created by BioWare and distributed by Electronic Arts. The game contains high-level graphics, which can be demanding of computer resources. Ultimately, you may experience repeated video stutter and low FPS rates by default when using typical system settings.

How much profit did Anthem make?

Elevance Health, Inc. (formerly known as Anthem) reported strong first quarter 2024 profits of $2.2 billion, a 12.9% increase from the prior year quarter, beating both analysts' and Elevance's internal expectations.

Is Anthem like Destiny 2?

So here's the salient point: Anthem is in no ways a Destiny clone. Yes, it's a sci-fi shared world shooter with a heavy focus on loot and distinct character-types for players to choose from, but calling that format a Destiny clone makes it seem like Destiny invented anything about that format to begin with.

Is the Anthem update canceled?

Friends, In the spirit of transparency and closure we wanted to share that we've made the difficult decision to stop our new development work on Anthem (aka Anthem NEXT). We will, however, continue to keep the Anthem live service running as it exists today.

When was Anthem last updated?

AnthemFeb 25, 2020

You may have just downloaded an update to Anthem (1.7. 0). Here is a list of the fixes going into this Patch for the game.

What is the lawsuit against Anthem Blue Cross?

The Los Angeles City Attorney's Office's lawsuit alleged that Anthem Blue Cross used secret internal units to identify and target policyholders who became ill. Furthermore, the lawsuit alleged 500,000 consumers were tricked into buying ultimately worthless insurance policies because of the company's false advertising.

What is the cheapest health insurance in California?

Affordable health insurance in California for 2025

L.A. Care has the cheapest rates in California, and it's the cheapest health insurance company for about a quarter of the people in California. But you can only get L.A. Care if you live in Los Angeles County.

What are the 14 states covered by Anthem?

The fourteen U.S. states served by Anthem health insurance plans include: California, Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri, Nevada, New Hampshire, New York, Ohio, Virginia, and Wisconsin.