How to find people interested in buying life insurance?

Asked by: Ms. Corrine Wolff Jr.  |  Last update: May 15, 2025
Score: 4.1/5 (15 votes)

15 Tips To Generating More Life Insurance Leads
  1. Finding Prospects On LinkedIn. ...
  2. Networking With Other Professionals. ...
  3. Start A Blog. ...
  4. Create A Content Marketing Campaign. ...
  5. Listing Sites And Directories. ...
  6. Maintain A Social Media Presence. ...
  7. Run A Referral Program. ...
  8. Google Search Ads.

How to find people that want life insurance?

How to Get Leads for Life Insurance
  1. Target a Buyer Persona. ...
  2. Find Prospects On LinkedIn. ...
  3. Offer a Free Life Insurance Consultation. ...
  4. Run Facebook Lead Ads. ...
  5. Build a Content Marketing Campaign. ...
  6. Collect Leads From Listing Sites & Directories. ...
  7. Use Social Media. ...
  8. Optimize Landing Pages for Lead Conversion.

How to find people who want to buy insurance?

So if you are a new agent wondering how insurance agents get leads, here are 33 ways to get you started:
  1. 1Customer referrals.
  2. 2 Run a referral program.
  3. 3 Use social media.
  4. 4 Google search ads.
  5. 5 Email marketing.
  6. 6 Create a blog.
  7. 7 Create a good website.
  8. 8 Purchase lead lists.

How to get people to buy life insurance?

8 Effective Ways to Generate Quality Leads and Increase Life Insurance Sales
  1. Identify and Understand Your Target Market. ...
  2. Build Relations Within Your Community. ...
  3. Find Prospects on Social Media. ...
  4. Sign-up on Online Directories and Listing Sites. ...
  5. Leverage Cold Calls and Emails. ...
  6. Start Blogging.

How to get clients as a new life insurance agent?

5 Ways Insurance Agents Find Clients
  1. Talking With Family and Friends. When you start your new role as an insurance agent, you'll want to share the good news with your family and friends. ...
  2. Promoting Through Word of Mouth. ...
  3. Making Community Connections. ...
  4. Advertising. ...
  5. Using Online Opportunities.

Can I Buy Insurance for Someone ELSE? | Wealth Nation

42 related questions found

How do I market myself as a life insurance agent?

11 Powerful Life Insurance Marketing Strategies
  1. Awareness Stage. Drive Customer Engagement Through Social Media. ...
  2. Consideration Stage. Create a User-Friendly Website. ...
  3. Decision Stage. Leverage Online Reviews and Testimonials. ...
  4. Post-Purchase Stage. Develop an Effective Referral or Affiliate Program.

How much do life insurance agents make per sale?

For every policy sold, the insurance agent earns a large upfront commission. This rate can range from 40% to 100% of the first-year premium, the amount the policyholder pays for the policy. The rate is set by the insurance company, and each state has its own commission limits.

How to motivate someone to buy life insurance?

  1. Create a Comprehensive Customer Profile.
  2. Place a Greater Focus on Value vs. Price.
  3. Uncover the Reason They're Delaying a Life Insurance Decision.
  4. Play Up Benefits vs. Features.
  5. Anticipate and Solve Pain Points.

What age buys the most life insurance?

Gen X (ages 44-59) and Baby Boomer (ages 60-78) claim the highest percentage of ownership at 55 percent and 57 percent, respectfully. Millennial and Gen X generations are significantly more likely to own term life insurance when compared to younger and older generations.

How to effectively sell life insurance?

12 TIPS FOR A SUCCESSFUL LIFE INSURANCE SALES PRESENTATION
  1. GET TO KNOW YOUR CLIENT. ...
  2. PERSONALIZE YOUR PRESENTATION. ...
  3. TURN OBJECTIONS INTO SELLING OPPORTUNITIES. ...
  4. USE VISUALS. ...
  5. ASK YOUR CLIENT QUESTIONS. ...
  6. HELP THEM SOLVE A PROBLEM. ...
  7. INCLUDE COMPETITORS. ...
  8. CREATE A REPORT YOUR CLIENT CAN KEEP.

How do I approach strangers to sell insurance?

Building trust with strangers isn't easy, but there are a few things you can do that will help.
  1. Position yourself as someone who knows the local area.
  2. Try to break the ice and don't go straight into a pitch.
  3. Use yours and their first name.
  4. Always be honest.

What triggers people to buy insurance?

To help you out, here are the most common events that trigger people to purchase Life Insurance—or to review their existing policy.
  • Getting Married and/or Moving in with your Partner. ...
  • Buying a Home. ...
  • Having Children. ...
  • Changing Employment. ...
  • Starting a Business.

Who is the target market for life insurance?

One of the key market segments to consider is individuals. This segment includes people of all ages and backgrounds who are looking for life insurance coverage to protect their loved ones in the event of their untimely death. For individuals, affordable premiums and long-term care coverage are often top priorities.

Where do people search for life insurance?

The National Association of Insurance Commissioners, MIB Group, and the National Association of Unclaimed Property Administrators all provide life insurance policy location services.

How can I attract people to my insurance?

How to promote your Insurance Company and Attract New Customers
  1. Understanding Your Target Audience.
  2. Demographics and Preferences.
  3. Customer Pain Points.
  4. Engagement Strategies.
  5. Creating a Strong Brand Image.
  6. Optimizing Your Website.
  7. Local Events and Sponsorships.
  8. Building Business Partnerships.

Who is most likely to need life insurance?

Parents, small business owners, retirees and those with dependents could benefit significantly from life insurance policies. Term life insurance is typically more affordable and suitable for young adults, while permanent policies offer lifelong coverage with a cash value component.

What kind of people buy life insurance?

Six Types of People Who Need Life Insurance
  • Married couples.
  • Parents.
  • Homeowners.
  • Singles.
  • Retirees.
  • Business owners.

At what point is life insurance not worth it?

The point of life insurance is to replace your income when you die. If you don't have anyone who'll need that income when you die, then you don't need life insurance. Or if you're doing so well financially that you're self-insured, you're still good to go without it.

How to convince people to buy life insurance?

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.

Why is it hard to sell life insurance?

Why Is Life Insurance So Hard To Sell? It's hard to sell because it deals with the topic of death. That's something many people find difficult to consider or discuss. Furthermore, it's hard to keep trying to sell because agents find that they can't make enough money to support themselves.

How to persuade people to buy insurance?

One effective way to convince customers about the need for insurance is to highlight the potential risks and consequences of being uninsured. Paint a vivid picture of the financial and emotional impact that unexpected events, such as accidents, natural disasters, or health issues, can have on their lives or businesses.

Is selling life insurance a good hustle?

In our opinion, it doesn't hurt that insurance is a lucrative business. You can gain commissions on the plans that you sell, so it's entirely up to you how much you want to hustle. You can also make more money with consistent renewals, so it pays in the long run to have loyal clients.

What is the typical commission on a life insurance policy?

Commission structures vary by policy and company. But typically, life insurance agents receive as commission 60% to 80% of the premiums you pay in the first year. They collect smaller commissions in subsequent years. Added up, 5% to 10% of all the premiums you pay over the life of the policy could go to commissions.

Which life insurance company pays agents the most?

Top paying companies in Insurance for Life Insurance Agent are National Agents Alliance, New York Life, and National Income Life.