Why is Anthem rebranding?

Asked by: Mr. Jamil Gislason DVM  |  Last update: October 23, 2025
Score: 4.5/5 (70 votes)

We wanted the name to strengthen the Anthem Blue Cross Blue Shield brand and allow it to focus on what it does in local markets, while also introducing a corporate name that allows us to really stand for who we are.

What is the Elevance Health controversy?

Elevance has scrapped a controversial plan to enact time limits on anesthesia coverage for certain surgeries, following public outcry and opposition from physician groups. The policy change was slated to go into effect in February for members of Anthem Blue Cross Blue Shield in New York, Connecticut and Missouri.

Is Anthem Elevance the same as Anthem Blue Cross?

Anthem, Inc. is Now Elevance Health. Anthem, Inc., the parent company of Anthem Blue Cross of California, has rebranded to Elevance Health, Inc. Anthem Blue Cross of California and the other Elevance Health affiliated health plans are not changing their names.

Why is Blue Cross Blue Shield now an Anthem?

The Blues plans are unique and how they work has been largely answered. Anthem is a brand--a brand that's owned by a company called ``Elevance Health''. They were formerly called ``Anthem'', but rebranded in 2022. They held on to the Anthem brand because of the strength it has across its footprint.

What happened to Anthem, Inc?

On June 28, 2022, Anthem announced a change of its corporate name to Elevance Health, Inc.

Health Insurer Anthem To Rebrand Company As ‘Elevance Health’

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Why did Anthem change?

We will continue to do business as Anthem Blue Cross and Blue Shield. Why the change? The upcoming name change reflects the company's strategy to elevate the importance of whole health and to advance health beyond healthcare for our customers, their families, and our communities.

Is Anthem shutting down?

BioWare announced on February 24, 2021, that they were discontinuing any future work on Anthem, though will continue to support the live servers for the immediate future, while the developers on the game would be transitioned to Mass Effect and Dragon Age titles.

Is there a difference between Anthem and Anthem Blue Cross?

Anthem Blue Cross is the trade name of Blue Cross of California. Anthem Blue Cross and Blue Cross of California Partnership Plan, Inc. are independent licensees of the Blue Cross Association. Anthem is a registered trademark of Anthem Insurance Companies, Inc.

What is the lawsuit against Anthem Blue Cross?

The Los Angeles City Attorney's Office's lawsuit alleged that Anthem Blue Cross used secret internal units to identify and target policyholders who became ill. Furthermore, the lawsuit alleged 500,000 consumers were tricked into buying ultimately worthless insurance policies because of the company's false advertising.

Is Anthem Blue Cross changing their name?

The new name, pending shareholder approval, will be Elevance Health. We will continue to do business as Anthem Blue Cross. Why the change?

What is Anthem called now?

I am pleased to announce that our shareholders voted to approve our parent company's name change from Anthem, Inc. to Elevance Health, Inc. (NYSE Ticker Symbol — ELV) effective June 28, 2022.

Who is Anthem merging with?

Anthem to Acquire Cigna - The OrthoForum.

Who is the parent company of Anthem Blue Cross?

Our parent company, Elevance Health, is streamlining and simplifying the complexity of our health plan and service businesses to reduce the number of brands we have in the market, so our partners and customers clearly understand where we serve, who we serve, and what our brands do.

What are the weaknesses of elevance health?

Weaknesses. Net Income Decline: The reported decrease in net income from $1.300 billion in the previous year to $1.008 billion in the current quarter indicates a potential area of concern.

What is the elevance star rating lawsuit?

Insurers argue the CMS is unfairly assessing the quality ratings. In Elevance's suit, the payer alleged that the regulator's methodology is “fraught with statistical variance, which can cause improper impacts on [a Medicare Advantage Organization's] overall Star Rating.”

What is the Christus health controversy?

OIG alleged that CHRISTUS paid remuneration that was above fair market value to a medical distributorship owned by a physician in exchange for the physician's referrals of Federal healthcare beneficiaries to two hospitals owned and operated by CHRSITUS hospitals.

Why is Blue Cross Blue Shield being sued?

The lawsuit alleged a range of antitrust violations by BCBS, including price fixing and allocating markets using exclusive service areas.

What happened to Blue Cross Blue Shield?

Court issues preliminary approval of $2.8 billion Blue Cross Blue Shield provider settlement. A $2.8 billion settlement from Blue Cross Blue Shield to health care providers resolving a 12-year antitrust lawsuit received preliminary approval yesterday from the U.S. District Court for the Northern District of Alabama.

Did the BCBS settlement get approved?

Blue Cross denied wrongdoing but agreed to the settlement in 2020 to resolve claims that it overcharged commercial and individual subscribers. U.S. District Judge R. David Proctor in Birmingham approved the settlement and fee award, and the U.S. Supreme Court finally pushed aside lingering objections in June.

How good is Anthem insurance?

Is Anthem good insurance? Anthem is a good insurance company for most people. The policies are usually popular in states where they're available, and the company has a large network of doctors and hospitals. Keep in mind that Anthem's customer service reputation varies widely depending on where you live.

Is Anthem Blue Cross leaving California?

The Anthem Medical Plans Are Leaving In 2024

Starting January 1, 2024, the County is making changes to the retiree health plans to address how the rising cost of healthcare is impacting our retirees. As a result, Anthem Blue Cross will no longer be offered as a retiree medical health plan option.

What is Anthem Blue Cross now called?

As of January 1, 2024, the Empire BlueCross BlueShield and Empire BlueCross names are Anthem Blue Cross and Blue Shield and Anthem Blue Cross. This will not impact your coverage, access to care, or level of support.

What is happening to Anthem?

And it was ultimately EA that pulled the plug on Anthem, after BioWare went to work on the total revision called Anthem Next, which it hoped would save the game. It's easy to look at Anthem as an outlier, a singular failure so large and specific that it can only be a tragedy or a joke.

Why is Anthem Inc changing its name?

Anthem, which officially becomes Elevance Health on June 28, said Wednesday the new names “will optimize and streamline the company's brand portfolio, reduce complexities, and further underscore its evolution to deliver solutions beyond traditional health insurance, simplify the healthcare experience, and advance ...

Why did Anthem flop?

Ultimately, “Anthem” could not find a player base. Not only did people not want to spend money on the many microtransactions, which EA relies upon and is the entire reason the company has been pushing live service, but people didn't want to buy or play the game at all [1].